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MarketingSherpa's buyers guide to search engine optimisation to be promoted by Elemental

Elemental retained by MarketingSherpa to promote Buyers Guide to Search Engine Optimisation to be released mid-December 2001


05 November 2001, London, UK ---- MarketingSherpa.com, the United States (US) online Internet marketing publication has appointed Elemental to promote the Buyer’s Guide to Search Engine Optimisation.

MarketingSherpa will be releasing its UK Buyers Guide to Search Engine Optimisation (SEO) in mid December 2001 and require consultancy to start just before release. The campaign is expected to run for an initial one-month period prior to the launch date and will be communicated to off and online B2B marketing media.

The guide, researched by Anthony Muller, provides comparisons of SEO firms, allowing individuals to gauge pricing and services of SEO companies within the UK. In addition to this, the report comprehensively lists many other SEO firms in the UK, and provides more options and choice when choosing a firm. The Buyers Guide to Search Engine Optimisation will astonish the market by revealing some surprising inconsistencies within the United Kingdom (UK) SEO industry.

Anne Holland, Publisher and Managing Editor at MarketingSherpa.com explains, “We elected to retain Elemental for this consultancy because we are dealing with a niche sector market and audience. Because we are a US-based organization, we needed a UK consultancy that knows the US and UK market well, including the target audience we were trying to reach. We require an agency that understands the principles of SEM and SEO, so they could interact with audiences and break it down for them, whether they were traditional or digital organisations.”

MarketingSherpa will require the guide to be promoted amongst off and online media. Elemental will be seeking opportunities to communicate the guide beforehand, and once the guide is available. Promotion is to be undertaken predominantly within the UK, with some public relations occurring within the European Union (EU).

The target audience for the guide includes all in-house departments or advertising, new media or marketing agencies. It’s geared up agencies that wish to hire or outsource its Search Engine Optimisation (SEO) marketing, or if they do not have the time or the expertise to run it themselves. The report demonstrates that retaining the wrong SEO firm will have an adverse impact upon a campaign and may even dilute a brand, if the SEO marketing is not managed correctly.

Tim Gibbon, Account Director at Elemental adds, “The guide is quite a significant step for SEM, especially within the UK. It’s the first guide of this nature, so we are extremely pleased to be involved in the promotion of it. It’s an interesting project because we need to communicate across several sectors and mediums to reach the desired audiences.”

----Ends----

----Notes to editors----

Photographs are available of the Elemental team.

The media spokesperson for Elemental is Tim Gibbon, Founder and Account Director at Elemental.

About MarketingSherpa

MarketingSherpa, Inc. is a media company publishing useful Case Studies, and best practices data about Internet and integrated marketing for advertising, marketing and PR professionals.

Their reporters and editors interview dozens of marketing professionals every month to ask them, "What's really working for you online?" Then they share their tactics, advice and results with their audiences in their newsletters, special reports and on our Web site. 100% of the articles you'll see at MarketingSherpa were written exclusively for their target audiences.

“The name "Sherpa" refers to the Sherpas of Nepal who guide climbers up Mount Everest. We picked it instead of "MarketingGuru" because we're not the stars here -- you are. We're just your friendly native guides who help make your tough climb toward marketing greatness a bit easier. “

More than 120,000 marketing professionals and their agencies read MarketingSherpa’s articles every week, and thousands shop at their SherpaStore every month.

About Elemental

Elemental, the integrated public relations consultancy, was founded in April 2001. The energetic PR consultancy delivers integrated multi-channel public relations and strategic marketing development services for predominantly SMEs, whilst consulting for traditional (advertising and marketing) and digital agencies and consultancies.

Elemental is also retained by corporate organisations to consult on communications, direct and digital PR (also known as Internet PR and online PR), e-business and elements of online marketing.

Elemental is built and operates upon the premise of the Internet, which it believes is to inform, educate, enlighten and share. Elemental strives to adhere to building blocks of these principles, blending them into very core of its communications and the measurable public relations activity that it delivers. Integrating communications is the pivotal to the way Elemental conducts itself.


Tags: marketingsherpa, seo, search engine optimisation, pr, public relations, media relations, online pr, pr consultancy