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markettiers4dcs Russell Goldsmith to Deliver Online PR Seminar

11 September 2003, London, UK

markettiers4dc’s Russell Goldsmith to Deliver Online PR Seminar

markettiers4dc’s Russell Goldsmith to Deliver Online PR Seminar, Advising Firms How to Embrace and Benefit New Communications at the PR Showcase 2003

Russell Goldsmith, New Media Director at markettiers4dc is to run an online PR seminar at the PR Showcase 2003

The seminar titled “Spinning the web, making online PR work for you” is to be held on Wednesday 24 September 2003, will educate delegates about what’s new in the world of online PR and how to get the best out of the medium.

Goldsmith explains: "Many PR professionals have not yet fully embraced the possibilities and explored all the opportunities that online PR provides. Whether it\'s through moderated chats, competitions and editorial features or even viral marketing campaigns, where your audience does your marketing for you, this session will lift the lid on tools and techniques that can be used, demystify any myths about the Internet as a PR tool, and arm delegates with a powerful argument for, and reasons to, devote more time to this often under-exploited medium."

Richard Weston, Managing Director at Evensis, the event company organising PR Showcase 2003 comments, “We are pleased to have Russell Goldsmith onboard to share some of the tips and secrets on how the delegates could benefit from this medium, which currently is not being used to its fullest. We are particularly interested to hear from Russell, who is the author of ‘Viral Marketing’, on where the medium is heading.”

For further information about this session visit


----Notes to editors----

About PR Showcase

The fourth PR Showcase takes place in London on Tuesday 23 and Wednesday 24 September 2003.
This is a unique combination of conferences, workshops, exhibition and networking opportunities bringing together professionals on both sides of the industry – agency and in-house.
The PR Showcase programme has been organised with the help of Leeds Business School\'s Centre for PR Studies and is presented in association with PR Week, the Publicity Club of London and the support of its commercial partner web analytics tracking agency WebtraffIQ

About Evensis

The Evensis team are a creative, dynamic and visionary event management team who are dedicated to achieving the best possible results for their clients. They are a pro-active and inspiring group of people who share a firm belief in the importance of communication, research and building relationships. Evensis organise everything from large-scale conferences, exhibitions, seminars and business events, to launch parties, awards ceremonies and themed parties.

Evensis will orchestrate every aspect of an event, from finding the perfect venue to organising audio-visual support, from invitations to post-event follow-up. In short, Evensis ensure that all events they manage run without a hitch, leaving their clients free to concentrate on their core business. Evensis has the experience, resources and skills to deliver cost-effective and first-rate services.

About Russell Goldsmith, New Media Director at markettiers4dc

Russell Goldsmith is New Media Director of markettiers4dc Limited. Today markettiers4dc has over 45 staff providing a complete range of broadcast marketing services to an impressive client list. Russell\'s interest in online marketing began in 1995 - centuries ago in Internet years! Russell now presents on various aspects of online marketing at numerous conferences and seminars. He also runs regular online marketing workshops for PR companies through the UK and last year, his first book - Viral Marketing - was published.

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