Media Law Firm Briffa Release New Anti-Counterfeiting Service RAIDAR
Media Law Firm Briffa Release RAIDAR (Raid – Asset Recovery) - the UK’s First Fixed-Price Anti-Counterfeiting Service Combating Counterfeit Products
31 March 2004 ---- London, UK RAIDAR (Raid – Asset Recovery) the UK’s first fixed-price anti-counterfeiting service has been launched by digital, IP and interactive media law firm Briffa http://www.briffa.com.
RAIDAR, which has been created in partnership with an international network of alliances, offers a new approach in the fight against piracy and counterfeiting. This ensures that counterfeit operations are quickly identified, investigated and closed down, and critically, done so, within an agreed budget.
“Intellectual Property rights are a crucial part of any business so it is essential that they are protected. Whilst businesses are painfully aware of the damage that piracy does, we found that most are concerned that the costs of tackling the problem might outweigh the benefits - RAIDAR will prove that this does not need to be the case," explains Alex Chapman the Partner in charge of interactive media and computer games at Briffa.
The core benefit offered by RAIDAR is its focus on providing an efficient, fixed fee solution to help stem the growth of counterfeit products that affects every industry from games and software developers, publishers, distributors, retailers and rights owners. In the UK alone, more than £26million is lost to counterfeiters every day.
RAIDAR is based on simple principles: a strategy which makes the most effective use of the rights available to, or already owned by, businesses and a co-ordinated national and international capability. The services that make up RAIDAR operate through three phases of preparation, investigation and enforcement.
The first of these comes through a full understanding of the business and laws affecting rights owners. “Much has been made of the way copyright piracy is growing – especially online. Offline it is just as much of a problem but rather than focus on copyright, by using trade mark rights (which will also be infringed by piracy) action can be taken in a fraction of the time and a fraction of the cost”, says Naazneen Schmittzehe, the solicitor at Briffa who set up RAIDAR and whose extensive experience in anti-counterfeiting spans both Europe and Asia.
Schmittzehe added, “We also recognise that for an anti-counterfeiting strategy to be effective, expert local knowledge is essential. This is why we have over the years forged close partnerships with an internationally recognised network of local investigators, enforcement agents, customs and trading standards officials and other administrative authorities based around the world in counterfeit hot spots such as China.
As a result, Briffa is uniquely positioned to take advantage of an unrivalled supply of local and specialist expertise and can therefore act swiftly to trace, locate and close down counterfeit operations, and prevent them from setting up elsewhere.”
----Notes to editors----
Photographs are available of the Briffa team.
1To launch RAIDAR, Briffa is offering to undertake a free market survey for evidence of counterfeit copies of branded products for a period of one month to the first 10 companies to contact Briffa. This offer is limited to one branded product per market survey. For further information on RAIDAR (including a detailed breakdown of the three phases and pricing), contact Naazneen Schmittzehe on 020 7288 6003.
Established by Margaret Briffa, Briffa is a rapidly growing law firm, which specialises in copyright, design, patents, trademarks and trade secrets (known collectively as Intellectual Property). Established in 1995 the firm has clients all over the country, including multi-national companies and several well-known film directors, designers and photographers.
Winner of the Best Small Firm category in the 1998 ‘The Lawyer’ Law Firm of the Year awards, Briffa is becoming recognised as a revolutionary new force in its chosen field.