Medusa Release Naked Combat The Naked Weapon Viral Promotion
02 October 2003, London, UK
Medusa Release Naked Combat - The ‘Naked Weapon’ Viral Promotion
Medusa Release Naked Combat - The ‘Naked Weapon’ Viral Promotion For Kick-Ass Female Hong Kong DVD
Online strategy, design and development agency Egovision http://www.egovision.com are to deliver a viral campaign for the promotion of high-energy female martial arts action movie Naked Weapon http://www.nakedweapon.co.uk/nakedcombat.
The microsite at http://www.nakedweapon.co.uk will become the main vehicle to market the viral promotion, along with the direct and digital marketing push for the release scheduled for the 29th September 2003 by Medusa Communications and Marketing, for their title Hong Kong Legends http://www.hongkonglegends.co.uk.
John Lyons, Interactive Director at Egovision explains, “The viral campaign is the second stage of the online promotion and is based around a fighting game, where entrants can play Maggie Q’s character Charlene and have to beat five challengers for the title of top assassin (as is the case in the movie). This is something of a departure for Medusa’s online promotions and is the first time we have used a game for a movie launch for them. We feel that the nature of the movie and the target audience has made this the perfect vehicle for what we hope will develop into a successful and regular promotional tool for Medusa.”
Lyons added, “The first competition and microsite launched on the 29th August 2003, and introduced entrants to the movie, its stars and the great special effects. It was designed to revolve around the movie trailer, so that entrants became familiar with the culture of the website and brand.”
“The Naked Weapon microsite will be the perfect medium to push the competitions and viral activity, which will tie into offline advertising and promotions in film and men’s lifestyle magazines, national and local radio, tabloid and national newspapers. The promotion targets movie fans and gamers aged 18-35 (which are mostly men), and other special activity catering for women aged 18-24. The campaign will run until the end of October 2003, ahead of the release of several female focused martial arts-based theatricals i.e. Kill Bill and Underworld.” comments Debbie Rowland, Marketing Manager at Medusa Communications and Marketing.
Rowland adds, “With the forthcoming release of the much anticipated Quentin Tarantino film about a former assassin betrayed by her boss Bill, ‘Kill Bill’, we are expecting a great online impact and reaction for Naked Weapon. Maggie Q was the first to break this type of role in this genre with a film that paved the way for films such as Charlie’s Angels one and two, so we are looking to use this as a hook to work into the promotions that we will be undertaking for the DVD release.
We have already experienced a 10% increase with the Hong Kong Legends marketing database, with 20% increase in visitors to the main website in addition to the traffic to the dedicated microsite. We will be using the interest and increase from the aforementioned to seed the second campaign.”
----Notes to editors----
This press release in available in PDF, plain text and Word formats. Photographs are available of the Egovision team.
The media spokespeople for Egovision within the UK is John Lyons and Nick Wills, Interactive Director and Creative Director respectively.
Egovision has been producing critically acclaimed multimedia presentations since 1996. They have continued to produce both stylish and functional product for clients with various requirements and budgets. Egovision prides itself on its diversity of personnel, building a core team from disciplines including design, computer programming and architecture.
Egovision's clients include:
All England Soccer Development School, BBC, BT, BUJ Architects, Charles Russell Solicitors, Coleman Street Ward, Employment, Law Association, FT, Ionark, JAMES BAREHAM Photographer, JBA Public Relations, Music Mall, NACORE Europe, Nasser Hussain, Regus London Film Festival, Royal Institute of International Affairs, Sciencefaction, Simon Hughes MP, Steel Construction Institute, The Anaphylaxis Campaign.