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Medusa to Develop Microsite for Kick-Ass Female DVD Naked Weapon

21 August 2003, London, UK

Medusa to Develop Microsite for Kick-Ass Female DVD ‘Naked Weapon’

Medusa Appoints Egovision to Develop ‘Naked Weapon’ Microsite for Kick-Ass Female Hong Kong DVD

Online strategy, design and development agency Egovision are to deliver and manage a new microsite and screensavers for Hong Kong Female Movie ‘Naked Weapon’. Film and video distributors Medusa Communications and Marketing, will be using direct and digital marketing to push the release scheduled for the 29th September 2003. The website and the first initial competition launches on the 29th August 2003, with the second viral to be launched closer to the DVD release date.

Even before Charlie's Angels One, Full Throttle and the forthcoming Kill Bill, there was Naked Weapon [Certificate 18 TBC]. Hong Kong cinema's latest contribution to this "babes, blades 'n' bullets" revolution is the sensational, action-packed DVD, released as a Platinum 2-disc Special Collector's Edition DVD by Hong Kong Legends

This is one of the rare Hong Kong films to be shot in English, defining women as 21st century action heroes. Starring a trio of sexy female assassins, led by rising star Maggie Q (Gen-Y-Cops, Rush Hour 2; Around The World In 80 Days). The microsite at will become the main vehicle to market the release, Maggie Q’s arrival and presence in the UK and promotional activity.

Debbie Rowland, Marketing Manager at Medusa Communications and Marketing, explains, “Aitch:creative will be creating the artwork for the sleeve, DVD menu graphics, print and poster advertising. They will be working with Egovision to design the Web site, developing the microsite and producing the accompanying online promotions. The new Naked Weapon microsite will be the perfect medium to push the competitions and viral activity that will tie into offline advertising and promotions in film and men’s lifestyle magazines, national and local radio, tabloid and national newspapers.

Maggie Q will be visiting the UK in September 2003 to promote the release of the film on DVD with interviews, photo shoots and media press events.”

The project took five weeks, from planning to inception; with the website and virals targeted at action movie fans and gamers aged 18-35 (which are mostly men), and special activity catering for women aged 18-24. The campaign is set to run for three months, with the first competition to close on the release date and the second competition running until the end of the campaign in October 2003.”

John Lyons, Interactive Director at Egovision explains how the competition virals work, “The first competition is intended to introduce entrants to the movie, its stars and the great special effects. It has been designed to revolve around the movie trailer so that entrants become familiar with it. Entrants will view the trailer and be asked a question based upon the trailer, pulled at random from a database. They can enter again by recommending friends, and will be asked a different question each time they enter.

The second competition is based around a fighting game, where entrants can play Maggie Q’s character and have to beat five challengers for the title of top assassin (as is the case in the movie). This is something of a departure for Medusa’s online promotions and is the first time we have used a game for a movie launch for them. We feel that the nature of the movie and the target audience makes this the perfect vehicle for what we hope will develop into a successful and regular promotional tool for Medusa.”


----Notes to editors----

This press release in available in PDF, plain text and Word formats. Photographs are available of the Egovision team.

The media spokespeople for Egovision within the UK is John Lyons and Nick Wills, Interactive Director and Creative Director respectively.

About Egovision

Egovision has been producing critically acclaimed multimedia presentations since 1996. They have continued to produce both stylish and functional product for clients with various requirements and budgets. Egovision prides itself on its diversity of personnel, building a core team from disciplines including design, computer programming and architecture.

Egovision's clients include:

All England Soccer Development School, BBC, BT, BUJ Architects, Charles Russell Solicitors, Coleman Street Ward, Employment, Law Association, FT, Ionark, JAMES BAREHAM Photographer, JBA Public Relations, Music Mall, NACORE Europe, Nasser Hussain, Regus London Film Festival, Royal Institute of International Affairs, Sciencefaction, Simon Hughes MP, Steel Construction Institute, The Anaphylaxis Campaign.

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