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MGM MIRAGE Online appoints Elemental for B2B public relations

MGM MIRAGE Online appoints Elemental for business-to-business (B2B) public relations services

06 January 2003, London, UK ---- MGM MIRAGE Online, a subsidiary of the hotel, entertainment and gaming giants MGM MIRAGE, has appointed Elemental for B2B public relations. Elemental will raise the profile of the MGM MIRAGE Online brand, and its interactive gaming sister website with its key B2B media. Consultancy is to commence at the end of January 2003 and is expected to run for an initial period of six-months.

Headquartered in Las Vegas, Nevada, MGM MIRAGE has been operating for over 30 years and established MGM MIRAGE Online in August 2001. MGM MIRAGE Online, based in the Isle of Man, are targeting their campaign to those over 21s who enjoy the gaming industry, and wish to take this desire to a new medium online, within a safe and secure environment.

Oscar Nieboer, Vice President of Marketing at MGM MIRAGE Online at the London office comments, “Elemental have been retained due to their contacts and relationships with MGM MIRAGE Online’s B2B target media. Their knowledge and expertise with online media and the integration of traditional media is impressive. Elemental will also be selecting appropriate conferences, events and seminars that are applicable to us, so that we may communicate the brand and key messages to peers, contemporaries and potential relationship partners.”

The consultancy will be communicating MGM MIRAGE Online and to predominantly B2B audiences including business and e-business, traditional and digital advertising and marketing media. Elemental will be using off and online media to communicate and interact with MGM MIRAGE Online’s key media, initially including, e-zines, online publications and print media (monthly magazines and weeklies).

Tim Gibbon, Account Director at Elemental says, “Elemental are extremely pleased to be working with such an established and exciting organisation. It's a competitive and challenging market, and we are looking forward to communicating MGM MIRAGE Online to its audiences with an integrated public relations campaign."


----Notes to editors----

Photographs are available of the Elemental team.

The media spokesperson for Elemental is Tim Gibbon, Founder and Account Director at Elemental.

About MGM MIRAGE Online

MGM MIRAGE Online is a subsidiary of MGM MIRAGE, the entertainment, hotel and gaming company headquartered in Las Vegas, Nevada. Operating for over 30 years the Company owns and / or operates through 15 casino properties in two continents with over 35000 employees, $10bn in assets and annual revenues of over $4bn.

Established in August 2001, MGM MIRAGE Online was created to undertake the development, deployment and operation of a responsible and secure “for cash” interactive gaming site, MGM MIRAGE Online is licensed in the Isle of Man.

MGM MIRAGE Online is committed to providing its customers with responsible gaming through a series of operational policies and regulatory requirements put in place to ensure that safe, entertaining aspects of our site are upheld.

About Elemental

Elemental, the integrated public relations consultancy, was founded in April 2001. The energetic PR consultancy delivers integrated multi-channel public relations and strategic marketing development services for predominantly SMEs, whilst consulting for traditional (advertising and marketing) and digital agencies and consultancies.

Elemental is also retained by corporate organisations to consult on communications, direct and digital PR (also known as Internet PR and online PR), e-business and elements of online marketing.

Elemental is built and operates upon the premise of the Internet, which it believes is to inform, educate, enlighten and share. Elemental strives to adhere to building blocks of these principles, blending them into very core of its communications and the measurable public relations activity that it delivers. Integrating communications is the pivotal to the way Elemental conducts itself.

Tags: MGM MIRAGE Online, mgm mirage, B2B, public relations, pr, online pr, public relations consultancy, business-to-business, B2B audiences