12 November 2002, London, UK

Mike Butcher Appointed as e-consultancy Ramps up Investment in Premium Content

E-consultancy Appoint Mike Butcher to Edit New Weekly Newsletter as They Ramp up Investment in Premium Content

Mike Butcher, journalist and broadcaster, has been appointed by e-consultancy http://www.e-consultancy.com to edit their new weekly newsletter. He is a former Editor of New Media Age and Executive Editor of the Industry Standard Europe.

Following user feedback and research, e-consultancy discovered there was a strong desire from UK e-business professionals for high quality, succinct, informed opinion and analysis of the week’s top news stories impacting the UK’s digital economy.

e-consultancy’s current text-only e-mail newsletter goes out monthly to just under 8,000 subscribers and is free. The new weekly version will remain free.

Mike Butcher’s appointment confirms e-consultancy’s ambition to become the UK’s number one source of the best e-business information and advice. e-consultancy is stepping up its investment in premium content to attract registrations on the site and to maintain the loyalty of existing senior-level site users and clients.

e-consultancy has over 25,000 pages of its own content and over 8,000 registered users, 30% of whom are CEOs, Directors or Senior Management. Mike’s appointment is the first of a number of premium content supply deals that e-consultancy has signed and is set to announce in the coming weeks.

Ashley Friedlein, Internet author, consultant and CEO of e-consultancy comments: “We have no doubt that our investment will repay itself. Our newsletter has always been very effective at attracting and retaining site users and clients. Mike Butcher’s appointment takes us up a level in terms of both the quality and frequency of communication we have with our fast-growing user base.”

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This press release in available in PDF, plain text and Word formats. Images and photographs are available of upon request.

About Mike Butcher

Mike Butcher is a freelance journalist (The Irish Times, The Guardian, New Media Age, Broadcast, Marketing Week, Wired) and media consultant. He is a former editor of New Media (1998-2000) and a former executive editor of the Industry Standard Europe in (2000-2001) and now he also chairs and speaks at industry conferences, and works as a consultant on media and editorial strategy.

Mike is also the editor of mbites http://www.mbites.com

About e-consultancy
http://www.e-consultancy.com

e-consultancy (http://www.e-consultancy.com) is an off and online service for UK e-business professionals providing access to the best e-business information and advice. e-consultancy derives its revenues both online, through advertising and directory services, and offline, through consulting engagements.

e-consultancy was founded in 2000 by Internet author and consultant Ashley Friedlein and Matthew O’Riordan.

e-consultancy has 25,000+ pages of content and over 8,000 registered users, 30% of whom are CEOs, Directors or Senior Management.