Skip navigation

Press releases

ad:tech London Logo
adidas Logo
Briffa logo high resolution
Cognifide logo
Coull logo
econsultancy logo
InfoSpace Europe high res logo
 Klipmart Corporation Logo
MGM MIRAGE Online low resolution logo
Modera Logo
New Media Maze logo
on-IDLE Logo
Reebok logo
Sprecher Grier Halberstam LLP Logo
WebtraffIQ Logo

Mike Butcher Appointed as e-consultancy Ramps up Investment in Premium Content

12 November 2002, London, UK

Mike Butcher Appointed as e-consultancy Ramps up Investment in Premium Content

E-consultancy Appoint Mike Butcher to Edit New Weekly Newsletter as They Ramp up Investment in Premium Content

Mike Butcher, journalist and broadcaster, has been appointed by e-consultancy to edit their new weekly newsletter. He is a former Editor of New Media Age and Executive Editor of the Industry Standard Europe.

Following user feedback and research, e-consultancy discovered there was a strong desire from UK e-business professionals for high quality, succinct, informed opinion and analysis of the week’s top news stories impacting the UK’s digital economy.

current text-only e-mail newsletter goes out monthly to just under 8,000 subscribers and is free. The new weekly version will remain free.

Mike Butcher’s appointment confirms e-consultancy’s ambition to become the UK’s number one source of the best e-business information and advice. e-consultancy is stepping up its investment in premium content to attract registrations on the site and to maintain the loyalty of existing senior-level site users and clients.

has over 25,000 pages of its own content and over 8,000 registered users, 30% of whom are CEOs, Directors or Senior Management. Mike’s appointment is the first of a number of premium content supply deals that e-consultancy has signed and is set to announce in the coming weeks.

Ashley Friedlein, Internet author, consultant and CEO of e-consultancy comments: “We have no doubt that our investment will repay itself. Our newsletter has always been very effective at attracting and retaining site users and clients. Mike Butcher’s appointment takes us up a level in terms of both the quality and frequency of communication we have with our fast-growing user base.”


----Notes to Editors----

This press release in available in PDF, plain text and Word formats. Images and photographs are available of upon request.

About Mike Butcher

Mike Butcher is a freelance journalist (The Irish Times, The Guardian, New Media Age, Broadcast, Marketing Week, Wired) and media consultant. He is a former editor of New Media (1998-2000) and a former executive editor of the Industry Standard Europe in (2000-2001) and now he also chairs and speaks at industry conferences, and works as a consultant on media and editorial strategy.

Mike is also the editor of mbites

About e-consultancy

e-consultancy ( is an off and online service for UK e-business professionals providing access to the best e-business information and advice. e-consultancy derives its revenues both online, through advertising and directory services, and offline, through consulting engagements.

e-consultancy was founded in 2000 by Internet author and consultant Ashley Friedlein and Matthew O’Riordan.

e-consultancy has 25,000+ pages of content and over 8,000 registered users, 30% of whom are CEOs, Directors or Senior Management. 

Tags: e-consultancy, business, e-business Affiliate Marketing, Branding & Creativity, content management, E-mail Marketing, interactive advertising, Interactive TV, Legal & Commercial, Mobile Marketing, Online Payments, online pr, Online Surveys & Research, Project Management, Search Engine Marketing, Usability & Accessibility, Web Measurement & Analytics