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MIVA announces first UK Pay-Per-Call partners

21 November 2005, London, UK

MIVA announces first UK Pay-Per-Call partners

MIVA announces first UK Pay-Per-Call partners including Search & Directory and Mobile Company InfoSpace


MIVA, Inc., (NASDAQ: MIVA), the leading independent Performance Marketing Network, has today announced the first round of its Pay-Per-Call* partners.

MIVA Pay-Per-Call, which was launched in the UK in September, closes the loop between paid search and telephony by allowing advertisers to include unique freephone numbers within bid controlled, search and content driven Ads. Since launching Pay-Per-Call Ads in the UK, MIVA has built a distribution network of more than thirty online media owners including:

- Trinity Mirror, the UK’s largest newspaper publisher, which intends to display search and content driven Pay-Per-Call Ads across its portfolio of 44 regional newspaper sites. The Ads are planned to run alongside MIVA Pay-Per-Click Ads and natural results powered by MIVA’s new algorithmic search product.

- Express Newspapers has agreed to display content driven Pay-Per-Call Ads across: The Daily Express (http:///www.express.co.uk), Daily Star (http://www.dailystar.co.uk), OK Magazine (http://www.ok-magazine.co.uk), Happy Magazine (http://www.happymagazine.co.uk) and Daily Snack (http://www.dailysnack.co.uk).

- Dennis Publishing plans to display search and content driven Pay-Per-Call Ads across a portfolio of 13 sites including the recently re-launched Maxim site (http://www.maxim-magazine.co.uk), PC Pro (http://www.pcpro.co.uk) and Auto Express (http://www.autoexpress.co.uk).

- InfoSpace has already started to display search driven Pay-Per-Call Ads across its meta-search engines WebFetch.com http://www.webfetch.com and Dogpile.co.uk http://www.dogpile.co.uk.

“As with our Pay-Per-Click product, our aim with Pay-Per-Call is to build a diverse network of partners ranging from leading news sites, search engines and directories through to more niche, vertically focused web publishers,” commented Mike Kerans, senior VP and general manager of Pay-Per-Call, MIVA, Inc. “By building our network in this way, we believe we better enable our advertisers to reach web users at different stages in the buying process,” he continued.

“Pay-Per-Call is ideal for Trinity Mirror’s regional sites” commented David Black, Trinity Mirror’s head of online. “We believe the ads will provide a key additional channel to reach our users with highly targeted, locally focused content,” he continued.

Pay-Per-Call Ads are being implemented across partner sites by MIVA’s design and technical teams. As with MIVA’s Pay-Per-Click Ads, all new implementations are customised to integrate with the partners’ brand and design style.

“The launch of MIVA Pay-Per-Call marks an important milestone in the evolution of online advertising,” commented Ernst van Leeuwenkamp, director of product and partner management at InfoSpace. “By including both MIVA Pay-Per-Click and Pay-Per-Call Ads across our sites, we believe we can further increase InfoSpace’s revenues and the relevance of the Ads we serve, whilst also giving web users total control over how they continue their buying process, via clicks or calls,” he continued.

MIVA’s Pay-Per-Call Ads work in a similar way to the company’s Pay-Per-Click Ads, except that rather then bidding on specific keywords, advertisers bid on categories relevant to their businesses. Minimum bid prices start at £2.00, with advertisers paying only for calls received. Sophisticated filtering facilities enable advertisers to select their exact geographic location and also specify the time of day they are available to receive calls.

Recent research by Kelsey Group estimates that the Pay-Per-Call market could be worth more than £600 million in the UK and $4 billion worldwide by 2009.

* Pay-Per-Call is a trademark of Ingenio, Inc.

----Ends----

----Notes to editors----

This press release is available in PDF, plain text and Word formats in the Media Centre. Photographs are available of the InfoSpace team in the Images section.

The media spokesperson for InfoSpace Europe, Search & Directory is Dominic Trigg, vice president.

MIVA is written in upper case.

To access the MIVA logo: http://www.miva.com/uk/content/about/logo.asp

About InfoSpace
http://www.infospaceinc.com

InfoSpace is a leader in mobile entertainment, private-label search and online directory. The company is comprised of two divisions — Search & Directory and Mobile.

The InfoSpace Search & Directory division uses unique metasearch technology to provide Internet search and directory services. The mobile division offers wireless solutions that help customers build stronger brands and generate incremental revenue. InfoSpace enable delivery of information and entertainment services to consumers, while creating opportunities for partners, advertisers and content publishers.

About InfoSpace Search & Directory
http://www.infospaceinc.com/search

InfoSpace Search & Directory markets Web search and online directory products that help users find the information they need while creating revenue opportunities for merchants. InfoSpace Search & Directory operates a family of Internet properties that includes WebFetch (http://www.webfetch.com), Dogpile (http://www.dogpile.com), Switchboard (http://www.switchboard.com), WebCrawler (http://www.webcrawler.com), InfoSpace.com (http://www.infospace.com) and MetaCrawler (http://www.metacrawler.com). InfoSpace Search & Directory also powers Web search, along with online yellow and white pages, for a variety of Web sites. InfoSpace Search & Directory is a business of InfoSpace, Inc. (NASDAQ:INSP)

InfoSpace Inc. releases are located at http://investor.infospaceinc.com

About MIVA®, Inc.
http://www.miva.com

MIVA is the leading independent Performance Marketing Network, dedicated exclusively to helping businesses grow. MIVA connects millions of buyers with sellers at exactly the right place and time. MIVA delivers qualified leads to advertisers, helps maximise revenue for partners, facilitates commerce for online merchants and provides relevant information to customers. The Company has relationships with more than 100,000 customers, spanning North America, Europe and Asia.


Forward-looking Statements
This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "plan," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including (1) our ability to successfully execute upon our corporate strategies, (2) our ability to develop and successfully market new products and services, (3) the ability of our products to generate revenue for our partners, and (4) the potential acceptance of new products in the market. Key risks are described MIVA\\\'s reports filed with the U.S. Securities and Exchange Commission, including the Form 10-K/A for fiscal 2004, and the most recently filed quarterly report on Form 10-Q. MIVA undertakes no obligation to update the information contained herein.

®Registered trademark of MIVA, Inc.


Tags: Pay-Per-Call, pay per call, Pay-Per-Call Ads, Ernst Van Leeuwenkamp, Dogpile Infospace Inc., InfoSpace