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Mobile marketing firm Sayon appoint Elemental for public relations

Mobile marketin company Sayco, appoint Elemental to raise brand and profile with an integrated public relations campaign


02 September 2002, London, UK ---- Mobile marketing company Saycon appoints Elemental the public relations consultancy, to raise their brand and profile in an integrated campaign. Consultancy will begin in September 2002 and run for an initial six-month period.

Elemental will be targeting key decision makers that are looking to embrace and develop mobile marketing strategies into their organisations. Throughout the campaign, there will be a focus upon new media and traditional marketing media to raise the awareness of the Saycon brand and the specialist consulting that they provide for a range of high calibre clients.

Yaa Adjaye-Kufuor, Founder and Managing Director of Saycon comments, “Saycon appointed Elemental because of their knowledge of the mobile marketing and e-business marketplaces. More importantly Elemental understands the importance and relevance of new emerging technologies and the role that they play in the digital and traditional marketplace for consumer and business environments.

Elemental is aware of the major mobile players in this sector and possesses the availability to tap into off and online resources and forums, which is crucial to keep Saycon abreast of the latest developments.”

Elemental will be working with articles, features and press releases to communicate Saycon’s key messages, which is to demonstrate the role that mobile technology and marketing plays within overall marketing strategies. The key messages are that mobile is here, and here to stay. When managed correctly it is intelligent, flexible, quick, measurable and expandable and possesses the ability to enhance the right campaigns.

Founder and Account Director at Elemental, Tim Gibbon comments, “Elemental will be working on new and exiting projects across a range of industries and clients that Saycon will be consulting for over the next six-months. It exposes Elemental to sectors that we wouldn’t normally work within e.g. lifestyle, health and beauty, music and so on. We look forward to what promises to be a mutually beneficial relationship.”

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----Notes to editors----

This press release in available in PDF, plain text and Word formats. Photographs are available of the Elemental team.

The media spokesperson for Elemental is Tim Gibbon, Founder and Account Director at Elemental.

About Saycon

Saycon specialises in working with organisations and individuals to exploit new mobile technologies to conduct business and interact with their target audience. Their team is made up of seasoned professionals that have worked within large corporate organisations to develop strategy and deploy of significant mobile commerce projects. The team has over 10 years experience in IT, Telecoms, Financial Services and Media industries. Saycon service an international client base and provide services from the conceptual stage of projects through to implementation.

Clients include: Employment - Cafe Ltd, Megabowl Streatham, Odeon Streatham and Teletext Limited.

About Elemental

Elemental was founded in April 2001. The energetic consultancy delivers integrated multi-channel public relations and strategic marketing development services for predominantly SMEs, whilst consulting for traditional and digital consultancies and agencies. Elemental is also retained by corporate organisations to consult on communications, e-business and digital PR.

Elemental is built and operates upon the premise of the Internet, which it believes is to inform, educate, enlighten and share. Elemental strives to adhere to building blocks of these principles, blending them into very core of its communications and public relations activity. Integrating communications is the pivotal to the way Elemental conducts itself.


Tags: public relations, pr consultancy, media consultancy, online pr, Mobile Marketing