MP3.com Europe appoints WebtraffIQ
MP3.com Europe appoints WebtraffIQ to manage and analyse traffic from three million registered users across its European websites
30 January 2003, London, UK ---- MP3.com Europe, the leading online destination for digital music in Europe, has appointed WebtraffIQ to manage its web analytics across all of its European websites.
Over three million registered users go to the sites to share music provided by 200,000 acts, split into 355 genres, and enjoy news update emails, chart information and competitions from big name brands. The 12-month contract will see WebtraffIQ monitor, track and analyse the consumer and business data, enabling MP3.com Europe and its business partners to provide a more focused service.
After working for two months with uk.mp3.com, the UK version of the website, WebtraffIQ was commissioned to rollout the web analytic solution into MP3.com Europe’s other sites: France, Germany, Italy, Spain and The Netherlands.
Anthony Broadhurst, European Marketing Manager, at MP3.com Europe, explains, “We needed a pan European solution for website reporting and marketing tracking, WebtraffIQ offered the most comprehensive and easy to use package. The sheer size of our registered user database and catalogue of 1.3 million tracks means we are always looking for ways of building up site user analysis for our marketing and business partners.”
Broadhurst adds, “In addition to this, using WebtraffIQ’s ‘Cluster Reporting’ feature we can also measure and compare the performance of all the six European websites against each other, profiling them, to easily determine which are the most successful online. This has obvious benefits, especially when managing EU and international websites and determining which marketing, public relations and sales initiatives are effective.”
The WebtraffIQ web analytic solution allows MP3.com Europe to manage its web analysis more effectively, and reduces the time and costs in generating reports of visitor traffic and interaction, eliminating the need for costly and inaccurate log file analysis. The analysis of the European websites is crucial to their overall communication with media professionals - not only to ascertain how they interact and navigate the website, but also reports where traffic to the website originates.
Marcos Richardson, European Director at WebtraffIQ comments, “Having the leading Music Service Provider (MSP) on-board, which generates an impressive amount of traffic is wonderful. We are pleased to be involved in assisting MP3.com Europe’s promotional activities, in order to help them fulfil their goals and objectives. In addition to providing web analytic services, we will be tracking email newsletters, which maximises the efficiency and effectiveness of their communications and viral marketing, enhancing their performance even during ‘live’ campaigns.”
Kevin Hutchinson CTO at WebtraffIQ, comments, “The appointment by MP3.com Europe is a fantastic example of WebtraffIQ’s development and progress in line with specific customer needs and requirements. Our Commerce Reporting, Churn Reporting, Channel Reporting and Cluster Analysis features empower our clients with a range of extremely robust intelligent marketing tools. As online marketing becomes increasingly competitive and creative, we are consistently delivering next generation marketing intelligence tools, providing more insight which should become commonplace for ‘every’ marketer.”
MP3.com Europe has signed WebtraffIQ to be used on the following sites: United Kingdom, France, Germany, Italy, The Netherlands and Spain.
----Notes to editors----
Photographs are available of the WebtraffIQ team.
The media spokespeople for WebtraffIQ are Marcos Richardson, European Director and Kevin Hutchinson, Chief Technical Officer (CTO).
About MP3.com Europe
MP3.com Europe is Europe’s leading online music destination. The company operates six localised sites in UK, France, Germany, Spain, Italy and the Netherlands providing almost 3 million registered users with free access to more than 1.3 million tracks from over 250,000 artists. As well as hosting content from both signed and unsigned musicians, MP3.com Europe runs competitions and promotional offers from some of the world’s leading brands. Recent clients include Coca Cola, Reebok, The Apple Store, Sony, and Warner Music International.
WebtraffIQ is a real-time visitor tracking and reporting analysis product and service for business web sites and e-commerce enterprises. The system has undertaken a four-year research and development-testing period and is used by over 400 individual web sites.
WebtraffIQ provides a campaign tracking service which enables clients to see how various online and offline marketing techniques are working, in effect creating a rich picture of a web site's activities.
WebtraffIQ’s clients include: Business Link [Kent], City & Guilds, Eyetracker, Mando Group, Perceptor, Reuters Business Insight, Royal Institution of Chartered Surveyors (RICS), The National Baseball Hall of Fame and Museum and Tiscali UK.