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Neil Cartwright to guest present on location marketing at mediaPro 2011

Media Junction’s Neil Cartwright to guest present location marketing and NFC talk at integrated marketing conference mediaPro 2011


Thursday, 27 October 2011, London, UK ---- Neil Cartwright, head of digital at arts and entertainment agency Media Junction is to present at integrated marketing conference mediaPro next month (01 to 02 November 2011).

 

In his presentation entitled ‘10 ideas how to make revenue with location marketing’, he will take attendees through how location marketing can drive crucial revenues in addition to building awareness, buzz and loyalty for brands using this developing channel.

 

Hosted in the Social Media 2 theatre on Wednesday, 2nd November 2011 from 16:05 to 16:30 at mediaPro, Olympia, London attendees will take away experience from Cartwright that currently manages digital and location-based marketing for EMI, Jamiroquai.com, HMV MAMA Group plc, The O2 and independent high street retailers.

 

Cartwright was previously head of new media at Sony Music UK for nine years and Chairman of the Board of Directors at Community Music. He has won a New Media Age Effectiveness Award, three Creative Art and Design Awards (CADS) and two Online Music Awards (OMA).

 

Neil Cartwright, head of digital at Media Junction comments, "Location marketing is one of the most exciting developments to emerge in my 16 year career in digital marketing. My aim is to present 10 innovative, real-life examples of how location marketing is being used by a wide range of different companies to generate revenue using this technology.”

 

Cartwright joins a guest speaker and keynote stellar line-up at the internationally brand-led mediaPro conference. The exhibition is home to agencies, marketers, software and technology providers from a variety sectors balanced well with agency seminars and workshops, including an event first of a social media consultancy lounge.

 

----Ends----

 

----Notes to editors----

 
Attend Neil Cartwright’s presentation entitled ‘10 ideas how to make revenue with location marketing’ in the Social Media 2 theatre on Wednesday, 2nd November 2011 from 16:05 to 16:30 at mediaPro, Olympia, London.

 

The media spokesperson for this press release is Neil Cartwright, head of digital at Media Junction. A photograph is available upon request.


About Neil Cartwright, head of digital, Media Junction

Neil Cartwright is head of digital at entertainment marketing agency Media Junction. Neil helps clients understand audiences within traditional and digital environments, maximising their marketing potential. He has a special interest in how brands, artists and agencies can leverage localisation and mobile and the potential of NFC technology.

 

Neil was previously head of new media at Sony Music UK for nine years and Chairman of the Board of Directors at Community Music. He has won a New Media Age Effectiveness Awards, three Creative Art and Design Awards (CADS) and two Online Music Awards (OMA).

 

Whilst at Sony Music UK, Neil was responsible for negotiating the company’s first foray into digital downloads at a time when most people had never heard of an iPod. In the latter stages of his time at Sony Music he oversaw its entry into the mobile music business, being responsible for its first ringtones, negotiations with operators and music download-to-phone.

 

Neil’s brand experience past and present include Jamiroquai, Channel4, ReedMIDEM, The Prodigy, Marshall Arts, Lostprophets, Ministry Of Sound, Trinity Films, Avalon TV Productions, Big Chill Festival, Global Gathering, The Orchard and HMV Mama Group.

 

In December 2008 Cartwright was named in The Observer's Courvoisier Future 500 as one of the people who will help shape the future of the UK.

His is Chair of the Board of Directors of a music charity called Community Music, who help aspiring musicians and producers from Tower Hamlets get in to the music business.

 

About Media junction

Established in 1998, Media Junction is a youth and entertainment marketing agency in the UK. It specialises in all areas of leisure, the arts, sport and entertainment; offering an all encompassing marketing and advertising service

 

  • Media planning and buying (fully accredited and recognised independent ad agency)
  • Digital marketing (the strongest, most knowledgeable and experienced team in sport and entertainment)
  • Creative (award winning TV commercials, outdoor and press campaigns)
  • Editing and post-production (in-house edit suites with green screen & photographic studios)
  • Branding and co-promotions (expertise and sensitivity from a team attune to entertainment, leisure and the arts)
  • PR (public relations from a team who lives and breathes sport and entertainment)


Tags: mediaPro, Media Junction, integrated marketing, digital marketing, NFC, near field communication, location marketing