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Neutralize continue consultancy with Elemental to build brand with media relations and PR

Elemental called upon to continue media relations and PR services to build Neutralize (*\*) brand

07 July 2003, London, UK ---- Neutralize (*\*), the internet marketing agency, have retained Elemental for an additional three month period to further develop their brand and profile. Consultancy began originally in April 2003 and will now run until October 2003, after which time Neutralize (*\*) will review their need to utilise Elemental’s expertise on a more long-term basis.

Elemental will continue to undertake off and online PR addressing new media marketing and Internet media. To date, their key areas of focus have been identifying and working with applicable articles and features, and working with Neutralize (*\*) in structuring press releases to communicate to their target audiences.

Tim Gibbon, Account Director at Elemental comments, “Elemental will continue to build on the relationships we have developed with key media and will be communicating newsworthy stories via press releases. We will strive for more features, communicating Neutralize (*\*)’s case studies targeting broadsheets, which are not normally receptive to Search Engine Marketing [SEM]. Elemental will also focus on connecting Neutralize (*\*) to more guest speaking opportunities.”

Client Services Manager at Neutralize (*\*), Caroline Bielby, explains the current relationship with Elemental, “Just three-months into the campaign Neutralize (*\*) have already achieved two separate article placements in leading new media publications; five mentions in separate features and a guest speaker placement at the Institute of Direct Marketing (IDM) in November 2003. Elemental have also achieved significant coverage online in news resources, which is something Neutralize (*\*) are keen to continue capitalising on.”


----Notes to editors----

Photographs are available of the Elemental team.

The media spokesperson for Elemental is Tim Gibbon, Founder and Account Director at Elemental.

About Neutralize (*\*)

Neutralize (*\*) - independent online marketing services help businesses understand more about their marketplace and customer base online, optimise their operations to increase website traffic, and utilise performance based advertising techniques such as Pay Per Click [PPC] search engine promotion to deliver positive returns on investment.

UK Premier Affiliate for GoToast the leading bid gap management system, and also an Overture Accredited Search Engine Marketing company. Neutralize (*\*) offer seven years experience in planning and managing traditional search engine optimisation [SEO] and return on investment [ROI] focused PPC campaigns, as branding, sales lead or direct online sales generation vehicles for businesses in the Travel, Retail, Finance and IT sectors.

"It’s about much more than what your website looks like"

About Elemental

Elemental, the integrated public relations consultancy, was founded in April 2001. The energetic PR consultancy delivers integrated multi-channel public relations and strategic marketing development services for predominantly SMEs, whilst consulting for traditional (advertising and marketing) and digital agencies and consultancies.

Elemental is also retained by corporate organisations to consult on communications, direct and digital PR (also known as Internet PR and online PR), e-business and elements of online marketing.

Elemental is built and operates upon the premise of the Internet, which it believes is to inform, educate, enlighten and share. Elemental strives to adhere to building blocks of these principles, blending them into very core of its communications and the measurable public relations activity that it delivers. Integrating communications is the pivotal to the way Elemental conducts itself.

Tags: search agency, seo, pr, public relations, pr consultancy, media relations, Search Engine Marketing, online pr