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Neutralize Continue Growth in Digital Arena

01 May 2003, London, UK

Neutralize (*\*) Continue Growth in Digital Arena

Neutralize (*\*) Continue Growth in the Digital Arena Appointing of Business Development Manager, Martin Dinham to Spearhead Push

Neutralize (*\*), the digital marketing agency continue to show considerable growth in digital the arena. The growth of the Cornwall-based agency includes the appointment of Martin Dinham, as its new Business Development Manager who will start in May 2003.

In 2002, Neutralize (*\*) grew by 300%, and is set to improve and increase this substantial and steady growth significantly throughout 2003. The digital marketing agency delivers core services such as search engine marketing [SEM], and has been locked in competitive pitches in the last five months. They are finding that most new clients are electing to use them, after experiencing less than adequate services from other SEM providers.

Martin Dinham’s role will be to spearhead the organisation’s continued growth in the Internet and digital marketing marketplace as Edward Cowell, Technical Director at Neutralize (*\*) explains, “Martin’s role will be two-fold; building upon the client base we already have, and interacting with the banking and finance, travel and tourism, retail and e-commerce and IT sectors.

Martin will also be responsible for developing alliances with business partners such as Overture, Go Toast, and others we are currently building and nurturing relationships with.”

Dinham’s background prior to Neutralize (*\*) was new business development and account management with major global software vendors; namely SOFTWARE AG, the third largest non-US based Software Company.

Prior to this, employers that Dinham worked for included Informix Software, DecisionPoint Applications and Ardent Software, which were all new business development and account management roles. Customers signed whilst at these firms included Lloyds TSB, Saga Group, Kensington Mortgage Co and Toyota Motor Finance to name just a few.

Dinham adds, “It’s great to part of an agency that grows so well organically. I believe the future is bright for Neutralize (*\*), especially as we begin to establish and communicate many digital disciplines that are effective, which many clients and other agencies are still sceptical in adopting. The fact that we are able to quantify and qualify our achievements and a success so accurately, is what appeals to me, and is just one key message we are keen to communicate to existing and potential clients.”


----Notes to editors----

This press release in available in PDF, plain text and Word formats. Photographs are available of the Neutralize (*\*) team.

The media spokesperson for Neutralize (*\*) is Edward ‘Teddie’ Cowell, Technical Director.

About Neutralize (*\*)

Neutralize (*\*) - independent online marketing services help businesses understand more about their marketplace and customer base online, optimise their operations to increase website traffic, and utilise performance based advertising techniques such as Pay Per Click [PPC] search engine promotion to deliver positive returns on investment.

UK Premier Affiliate for GoToast the leading bid gap management system, and also an Overture Accredited Search Engine Marketing company. Neutralize (*\*) offer seven years experience in planning and managing traditional search engine optimisation [SEO] and return on investment [ROI] focused PPC campaigns, as branding, sales lead or direct online sales generation vehicles for businesses in the Travel, Retail, Finance and IT sectors.

"It’s about much more than what your website looks like"

Tags: neutralize, online marketing, online promotion, Search Engine Marketing, engine optimization, search engine optimisation, sem, seo, sem agencies, seo agencies, smes, website traffic, ppc, pay per click, neutralize (**), pay per call, post per call, Cornwall, UK