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Neutralize Deliver Presentation at Search Engine Strategies 2003

12 June 2003, London, UK

Neutralize (*\*) Deliver Presentation at Search Engine Strategies 2003

Neutralize (*\*) Deliver Presentation at London Search Engine Strategies Conference & Expo 2003

Neutralize (*\*) the Cornwall-based Internet marketing agency led the top industry panel at this years annual Search Engine Strategies 2003.

Edward ‘Teddie’ Cowell, Technical Director at Neutralize (*\*) delivered the introductory presentation covering ‘Paid Search’ a technique whereby businesses pay to gain top search engine top rankings. Other panelists in attendance were Chris Sherman, Associate Editor, and President of Searchwise; Kate Burns, Head of UK Sales, Google; Chrys Philalithes, Marketing Director, Espotting and also Nick Hynes, President and Managing Director of Overture. Overture is the company recognised as inventing the paid search industry and one of the biggest Internet companies in the world.

Neutralize (*\*) were also lucky enough to be selected last year by Overture to become a member of their invite only Accredited Search Engine Marketing scheme, and as such are the only company in the south of England to be a member. As Daniel Mohacek the SEM Manager at Overture explains, “With their proven track record, commitment to ethical SEO and their transparent approach to campaign management, Neutralize (*\*) stood out from the crowd and was a logical SEM Accreditation candidate.”
Cowell reflects, “The two-day event was a fantastic opportunity to converse with some of the top search engine teams and minds from around the world and share ideas. It was a pleasure to be asked by Danny Sullivan to represent the UK and speak to attendees who’d paid up to £750 each to come to the event to learn more about the search engines.”

Search Engine Strategies is renowned as the number one search engine marketing [SEM] event to attend within the UK, and is organised by guru Danny Sullivan of with Jupitermedia Corporation and

The event is attended by Site Administrators, Webmasters, Marketers, PR Promotions, influencers and key decision makers alike. It's also a great refresher for the more experienced search engine marketers, and offers knowledge base and experience from international speakers. With millions of Internet users turning to search engines each day to find websites, search engines can generate significant traffic for those who take the time to understand them better. The event featured speakers from major search engines and experienced search engine marketers, including Cornwall’s own Neutralize (*\*).

Cowell adds, “We are pleased to learn Neutralize (*\*) is well-respected within the SEM industry and by the major search engines, and are looking forward to participating at future events.”

Lucy Cokes, Managing Director at Neutralize (*\*) will be giving another talk on the topic of Web Analytics and Search Engine Marketing at the Institute of Direct Marketing (IDM) on the 26th November 2003. For more information visit


----Notes to editors----

This press release in available in PDF, plain text and Word formats. Photographs are available of the Neutralize (*\*) team.

The media spokesperson for Neutralize (*\*) is Edward ‘Teddie’ Cowell, Technical Director.

About Neutralize

Neutralize (*\*) - independent online marketing services help businesses understand more about their marketplace and customer base online, optimise their operations to increase website traffic, and utilise performance based advertising techniques such as Pay Per Click [PPC] search engine promotion to deliver positive returns on investment.

UK Premier Affiliate for GoToast the leading bid gap management system, and also an Overture Accredited Search Engine Marketing company. Neutralize (*\*) offer seven years experience in planning and managing traditional search engine optimisation [SEO] and return on investment [ROI] focused PPC campaigns, as branding, sales lead or direct online sales generation vehicles for businesses in the Travel, Retail, Finance and IT sectors.

"It’s about much more than what your website looks like"

Tags: neutralize, online marketing, online promotion, Search Engine Marketing, engine optimization, search engine optimisation, sem, seo, sem agencies, seo agencies, smes, website traffic, ppc, pay per click, neutralize (**), pay per call, post per call, Cornwall, UK