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Neutralize Joins SEMPO

02 October 2003, London, UK

Neutralize (*\*) Joins SEMPO

Neutralize (*\*) Joins SEMPO in an Effort to Increase Awareness of the Benefits of Search Marketing to UK Businesses


Online marketing agency Neutralize (*\*) http://www.neutralize.com has joined US-based The Search Engine Marketing Professional Organization [SEMPO] http://www.sempo.org in an effort to help increase awareness of the benefits of search marketing to UK businesses.

Neutralize (*\*)
, thought to be the first UK search engine specialist agency to join, concur that the search marketing industry requires a central body to help achieve this goal.

Edward ‘Teddie’ Cowell, Technical Director at Neutralize (*\*) explains, “Neutralize (*\*) is a Contributor Member because we feel that although more organisations realise the impact that this medium has upon their business, there is still a very long way to go to educate them about the benefits of what search engine marketing [SEM] delivers.”

Even with seven years ‘mainstream’ Internet penetration that the UK has experienced, Neutralize (*\*) are stunned by the number of companies, even dot coms who they speak to, that still don’t have a search marketing strategy in place.

“The quality of traffic outperforms every other medium we’ve worked with, every click can be tracked, so it is relatively easy to measure the return on investment [ROI], but confidence, appreciation and understanding of search marketing is not as widespread as it should be.” Lucy Cokes, Managing Director at Neutralize (*\*) comments.

Cowell adds, “SEMPO consists of reputable and solid SEM agencies and consultancies dedicated to raising the credibility, and perceived value of SEM, with the shared vision of driving this marketing discipline forward. We hope that through SEMPO, companies will learn to appreciate the true value of search marketing in order to improve their performance across digital and traditional media.”

Barbara C. Coll, President of SEMPO is pleased with the UK’s interest and comments, “It is promising and essential to receive support and backing from consultants and agencies alike that have an interest in nurturing SEM. Neutralize (*\*) are a welcome addition from the UK to SEMPO, and we are looking forward to the input that can inject from that side of the pond.”

For more information visit: http://www.neutralize.com/about_us/sempo.htm

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----Notes to editors----

This press release in available in PDF, plain text and Word formats. Photographs are available of the Neutralize (*\*) team.

The media spokesperson for Neutralize (*\*) is Edward ‘Teddie’ Cowell, Technical Director.

About SEMPO
http://www.sempo.org

The Search Engine Marketing Professional Organization (SEMPO) was formed to help spread the good news about search engine marketing (SEM).

SEMPO exists to fill the gaps in awareness and understanding of SEM, including educating marketing managers worldwide about what SEM is and how properly implemented SEM programs can provide some of the highest returns on investment possible in the marketing world today.

For further information, visit http://www.sempo.org/about-sempo.php.

About Neutralize
http://www.neutralize.com

Neutralize (*\*) - independent online marketing services help businesses understand more about their marketplace and customer base online, optimise their operations to increase website traffic, and utilise performance based advertising techniques such as Pay Per Click [PPC] search engine promotion to deliver positive returns on investment.

UK Premier Affiliate for GoToast the leading bid gap management system, and also an Overture Accredited Search Engine Marketing company. Neutralize (*\*) offer seven years experience in planning and managing traditional search engine optimisation [SEO] and return on investment [ROI] focused PPC campaigns, as branding, sales lead or direct online sales generation vehicles for businesses in the Travel, Retail, Finance and IT sectors.

"It’s about much more than what your website looks like"


Tags: neutralize, online marketing, online promotion, Search Engine Marketing, engine optimization, search engine optimisation, sem, seo, sem agencies, seo agencies, smes, website traffic, ppc, pay per click, neutralize (**), pay per call, post per call, Cornwall, UK