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New Media Maze to continue media relations and online PR services with Elemental

New Media Maze, the interactive media consultancy firm has extended its communications, media relations and online PR contract Elemental


03 December 2001, London, UK ---- New Media Maze the interactive media consultancy firm has retained Elemental for an additional three-month period to further develop their brand and profile. The initial campaign started in September 2001, with the three-month renewal running through until March 2002.

Coverage has been achieved thus far in the form of articles, case studies and features. This has included coverage in the UK’s leading new media and business trade titles, e.g. New Media Age’s ‘Adwatch’, ‘Campaign of the Week’ in Revolution Magazine which were one of New Media Mazes’ prime objectives.

Julianne Reynolds, Account Director at New Media Maze explains the service provided by Elemental to date, “New Media Maze, have, and will continue to use Elemental’s services to approach titles for articles, features and opinion pieces. Elemental has exceeded expectations achieving 25 [to our knowledge] separate pieces of significant coverage within our target media to date. They have also achieved solid representation within seven other titles that still address New Media Maze’s target media, some being titles that would not normally carry Interactive news. We are extremely impressed with Elemental’s energetic, proactive and innovative approach to public relations.”

Tim Gibbon, Account Director and founder of Elemental comments, “In the next three months, Elemental will be focusing upon more case studies with a big push towards campaign reviews. We are also keen to communicate and demonstrate that digital media is an excellent vehicle to support and enhance traditional mediums, especially in the DVD, theatrical and Video markets. Elemental will seed press releases online to specialist newswires to communicate the news globally.”

Elemental will continue to target New Media Maze’s primary B2B media, which is predominantly offline and online advertising, direct and digital marketing titles IT, Internet marketing new media, promotions. Other media will include titles that address the aforementioned entertainment sector, which influencers and key decision makers read and subscribe to.

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----Notes to editors----

Photographs are available of the Elemental team.

The media spokesperson for Elemental within the UK is Tim Gibbon, Founder and Account Director at Elemental.

About New Media Maze

New Media Maze is an Interactive Marketing Consultancy that is specialist in integrating off and online PR and marketing. Their clients include: 50/50, Columbia Tristar, Crazy Shark, EMIChrysalis, Linakers, Sony Music, Universal International, Universal Pictures UK, Universal Playback, Vision Video Ltd [VVL]

About Elemental

Elemental, the integrated public relations consultancy, was founded in April 2001. The energetic PR consultancy delivers integrated multi-channel public relations and strategic marketing development services for predominantly SMEs, whilst consulting for traditional (advertising and marketing) and digital agencies and consultancies.

Elemental is also retained by corporate organisations to consult on communications, direct and digital PR (also known as Internet PR and online PR), e-business and elements of online marketing.

Elemental is built and operates upon the premise of the Internet, which it believes is to inform, educate, enlighten and share. Elemental strives to adhere to building blocks of these principles, blending them into very core of its communications and the measurable public relations activity that it delivers. Integrating communications is the pivotal to the way Elemental conducts itself.


Tags: public relations, pr consultancy, online pr, media relations