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New Media Maze to Promote 12 Greatest Rounds of Boxing Online

15 February 2002, London, UK

New Media Maze Wins Arrow Films New Video and DVD Account

Arrow Films Appoints New Media Maze for Online Promotion of the 12 Greatest Rounds of Boxing Release on Video and DVD

New Media Maze the Interactive Marketing Consultancy have won the Arrow Films Video and DVD account for online PR and marketing.

New Media Maze’s first campaign from the account will be to promote the 12 Greatest Rounds of Boxing, which will also be available on Video and DVD Online.

The campaign is to raise the awareness of the 12 Greatest Rounds of Boxing - pushing the title, building the excitement and anticipation of the release, informing boxing fans that the title is available to purchase from 5th February 2002.

The Jim Moskovitz and Greg Foster production is a fast-paced high-energy look at boxing's greatest moments and controversies focusing upon greats such as Muhammad Ali, Sugar Ray Leonard, Joe Louis and the Judge Mills Lane. Ferdie Pacheco ‘The Fight Doctor and broadcaster’, who served as Muhammad Ali's doctor for 15 years takes fans through this action-packed intense journey, which includes many untold stories and behind the scenes commentary, examining the most spectacular rounds in boxing history.

New Media Maze will devise and manage the online marketing that starts from mid February 2002. The campaign will run for six weeks with promotions on major sports related third party websites and is targeted at predominately males aged 16 and over, boxing and sport fans.
Dave Smith, the Business Development Director at New Media Maze explains, “It’s great to be working with Arrow Films on this because this release is really going to capture the imagination of boxing and sporting fans in the UK. The 12 Greatest Rounds of Boxing provides this for its fans, and may even appeal to audiences that previously didn’t have will have an interesting boxing.”
Neil Agran, Managing Director at Arrow Films says, “We chose New Media Maze for our Internet marketing requirements because of their expertise within the DVD, theatrical [film] and Video arena. We have appointed them because they have an impressive background in running extremely successful campaigns that create awareness, build brands and grow solid user bases online.
Agran adds, “This is new territory for Arrow Films, but are certain that online mediums hold great possibilities for us in the near future. We are confident because the online tools that are at our disposal are excellent for communicating a range of messages – which can be targeted so quickly and effectively.
----Notes to editors----
This press release is available in plain text, PDF and Word formats. Photographs are available of the New Media Maze team if required.
The media spokespeople at New Media Maze are the Directors Julianne Reynolds and Dave Smith.

About New Media Maze

New Media Maze is an Interactive Marketing Consultancy that is specialist in integrating off and online PR and marketing.
Their clients include:
50/50, Arrow Films, Columbia Tristar, Crazy Shark, EMIChrysalis, Linakers, Sony Music, Universal International, Universal Pictures UK, Universal Playback, Vision Video Ltd [VVL]

About Arrow Films

Arrow Films is a well-established distributor of foreign language and cult movie classics on Video and DVD. This website not only contains detailed listings of all its available films but will also enable customers to buy films on line.

Tags: new media maze, new media, interactive marketing, online marketing, digital marketing, fan base marketing, dvd marketing, video marketing, film marketing, theatrical marketing, competitions, promotions, dvd promotion, video promotion, online dvd promotion, online competitions, online promotions, website marketing, microsite marketing, London, England, UK