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New Media Maze to Promote Eternal Sunshine of the Spotless Mind DVD

01 October 2004, London, UK

New Media Maze to Promote Eternal Sunshine of the Spotless Mind DVD

New Media Maze to Promote Eternal Sunshine of the Spotless Mind DVD with DTHML Online Advertising

New Media Maze, the full-service interactive marketing agency is to promote the Momentum Pictures Eternal Sunshine of the Spotless Mind DVD.
The film written by Charlie Kaufman and directed by Michel Gondry tells the story about an introverted man Joel Barish (Jim Carrey), who meets an extroverted woman Clementine Kruczynski (Kate Winslet). Their relationship goes wrong and Joel wants her back, but only to find out she has had him erased from her memory, through medical technology company. He then in turn tries to do the same. The movie also stars Elijah Wood (Patrick), Kirsten Dunst (Mary) and Tom Wilkinson (Dr. Howard Mierzwiak).
The campaign that runs from the beginning of October 2004 will connect with women aged between 18 and 45 years old, and are Charlie Kaufman fans.
Hayley Barker, Account Director at New Media Maze explains, “We will be running DHTML banners across iVillage, The Sun and to raise awareness of the release and drive sales of the title. All creative includes a click to buy button where the return on investment (ROI) can be measured.”
Kristin Ryan, Product Manager at Momentum Pictures UK comments, “New Media Maze will be using online PR; and promotions on female, DVD, movie and entertainment websites is to communicate the release online, which will tie into reviews and competitions in offline media. For the competitions we are running, entrants can win copies of the DVD, in addition to Eternal Sunshine of the Spotless Mind film merchandise.”
The DTML banner focuses upon a key poignant moment in the film, with creative working around that scene where Carey and Winslet are laying on a frozen lake. The lake cracks, and the creative then plays a clip of the film followed by telling users when then film is out to buy with a ‘click to buy’ link.
Designing and creating a DHTML which reflects the stylised look and feel of this literally mind blowing film was challenging. Ensuring perfect placement for the creative to deliver the greatest maximum impact on the campaign is crucial, so we have selected websites which are able to deliver the technology required to maximise the ads impact, which is inline with the target audience.” adds Barker.
----Notes to editors----
This press release is available in plain text, PDF and Word formats.
The media spokespeople at New Media Maze are the Directors Julianne Reynolds and Dave Smith.

About New Media Maze

New Media Maze is one of the foremost full-service digital agencies in the UK. Founded in 2000 and based in London, the company services a broad range of blue chip clients including some of the most renowned global entertainment companies.
One of the few truly independent full-service agencies, the company provides consumer insight, strategy and implementation services to a broad range of consumer brands and prides itself on its creativity, high service levels, attention to detail and dedication to results.
The agency acts as a one-stop-shop for clients, allowing them to draw on all online marketing services including: PR, advertising, viral marketing, content deals, search engine optimisation and marketing, affiliate marketing, email marketing and mobile marketing.
Award-winning creative services include: Advertising creatives, web design, viral production, online video editing and html emails.
Current clients include DreamWorks International, Momentum Pictures, Naked Ambition, Playback, Ubisoft, Universal Pictures, Universal Pictures International, and VCI.

Tags: new media maze, new media, interactive marketing, online marketing, digital marketing, fan base marketing, dvd marketing, video marketing, film marketing, theatrical marketing, competitions, promotions, dvd promotion, video promotion, online dvd promotion, online competitions, online promotions, website marketing, microsite marketing, London, England, UK