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New Media Maze to Promote The Grinch Video and DVD Release Online

19 November 2001, London, UK

New Media Maze to Promote The Grinch Video and DVD Release Online

Interactive Marketing Consultancy New Media Maze Appointed to Promote Columbia Tristar Home Entertainment’s The Grinch Video and DVD

New Media Maze the Interactive Marketing Consultancy have been retained by Columbia Tristar Home Entertainment to promote The Grinch Video and DVD release
It is the first time Columbia Tristar Home Entertainment has appointed New Media Maze to work on a campaign and is particularly important because they have be retained to specifically create, launch and run this major Christmas release.
The promotion for the Universal Pictures UK and Columbia Tristar Home Entertainment release of the Video and DVD is out to own from 19th November 2001, and is set to be a hit title when released for home entertainment.
The Grinch, which is a PG rated film, is based on the book by the famous Dr. Seuss, stars Jim Carey as the creature that hates Christmas and plots to steal it away from the Whos who live in the magical land of Whoville.
The comprehensive campaign that targets the children’s audience, includes website design by N1 Media who built The Grinch UK website, and games by Cobalt Blue who developed the games for the website and third party promotions.
The Grinch campaign will be pushed until Christmas Eve with major online promotions including an online content deal with two major websites running from 19th November 2001, that are to host specially branded games for their sites.
The advertising campaign will be running across children’s and parenting sites complemented with email marketing, with an HTML email driving recipients back to The Grinch website at where they can learn more about the Video and DVD release.
Hayley Barker, Online Promotions Manager explains, “The release is extremely important for Columbia Tristar Home Entertainment and Universal Pictures UK, because it’s probably their most crucial Christmas release. The creatives and their placement is key because the audiences are either children or parents, so that has to be figured into the equation.”
Dave Smith, New Media Maze’s Business Development Director says, “We are eagerly awaiting the launch of The Grinch UK website and the promotional activity that accompanies it, because it’s such a great seasonal release for Video and DVD - the timing is perfect.
The creative, games and website have been branded extremely well and capture what the film is all about, appealing to audiences, whether they are adults or children.”
----Notes for Editors----
This press release is available in plain text, PDF and Word formats. Photographs are available of the New Media Maze team if required.
The media spokespeople at New Media Maze are Account Director Julianne Reynolds and Business Development Manager Dave Smith.

About New Media Maze

New Media Maze is an Interactive Marketing Consultancy that is specialist in integrating off and online PR and marketing.
Their clients include:
50/50, Columbia Tristar, Crazy Shark, EMIChrysalis, Linakers, Sony Music, Universal International, Universal Pictures UK, Universal Playback, Vision Video Ltd [VVL]

Tags: new media maze, new media, interactive marketing, online marketing, digital marketing, fan base marketing, dvd marketing, video marketing, film marketing, theatrical marketing, competitions, promotions, dvd promotion, video promotion, online dvd promotion, online competitions, online promotions, website marketing, microsite marketing, London, England, UK