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on-IDLE chooses Elemental for media relations and PR

Design and web development agency on-IDLE chooses Elemental for media relations and PR to raise its profile

02 August 2001, London, UK  ---- on-IDLE has chosen Elemental, the off and online public relations consultancy, to raise its brand and profile in a year long campaign. Consultancy is to begin in September 2001, and will target marketing and advertising agencies that require off and online design, creative services and production work.

Elemental will assist on-IDLE in remaining focused and committed to the specialist skills that they provide, and ensuring that their work is received by audiences that make the decision to invite them in to pitch for work. on-IDLE have an extremely strong technology background, with proficient design and creative skills. With an international presence in Japan, Germany, Switzerland, Spain and South Africa, they are renowned for taming technology with inspirational designs.

Marc Peter, Creative Director and Co-Founder of on-IDLE comments on the relationship with Elemental, “We have decided to work with Elemental because they understand us, our business, our media audiences as well as our potential and existing clients. Elemental have a vast and extensive knowledge of the UK and US markets that on-IDLE work with; we anticipate great things for on-IDLE from this union.”

Elemental will be promoting on-IDLE’s brand and profile through production work which involves press releases, copywriting and integrated communications, article and feature contribution, with the emphasis on having their work showcased and reviewed.

Account Director and Founder of Elemental, Tim Gibbon, comments, “Elemental is looking forward to communicating the work that on-IDLE deliver to the UK and the countries that they address. The majority of the campaign is to be run from London, UK, but due to the international nature of their clients; news will be communicated to those clients’ countries of origin. Elemental is very excited to be working with such an innovative and energetic company.”


----Notes to editors----


Photographs are available of the Elemental and on-IDLE teams.

The media spokesperson for Elemental is Tim Gibbon, Founder and Account Director at Elemental.

About on-IDLE

A multimedia design, software development and consultancy company. on-IDLE is a technology solutions development and design services provider that was established in June 1999 to address the opportunities that existed within the Internet and e-business arenas.

Based in London, they specialise in the provision of content management, communication and collaboration, and on/offline trading solutions to the media, telecommunications and retail market sectors.

About Elemental

Elemental, the integrated public relations consultancy, was founded in April 2001. The energetic PR consultancy delivers integrated multi-channel public relations and strategic marketing development services for predominantly SMEs, whilst consulting for traditional (advertising and marketing) and digital agencies and consultancies.

Elemental is also retained by corporate organisations to consult on communications, direct and digital PR (also known as Internet PR and online PR), e-business and elements of online marketing.

Elemental is built and operates upon the premise of the Internet, which it believes is to inform, educate, enlighten and share. Elemental strives to adhere to building blocks of these principles, blending them into very core of its communications and the measurable public relations activity that it delivers. Integrating communications is the pivotal to the way Elemental conducts itself.

Tags: design, web development, pr consultancy, public relations, media relations, online pr, on-idle