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on-IDLE to launch communications and media consultancy Elemental PRs rebrand

21 October 2005, London, UK

on-IDLE to launch communications and media consultancy Elemental PR’s rebrand

Web design and development agency on- IDLE to launch Elemental PR’s rebrand – Elemental Communications

UK-based Elemental PR is to rebrand as Elemental Communications launching a new website. The new site, corporate ID and logo created by design and development agency on-IDLE is set to go live in late October.

Tim Gibbon, director at Elemental Communications explains, “Although off and online public relations are just one element of what we do, the consultancy was not being positioned as well as we would have liked within B2B media. Our feedback and comments were often overlooked relating to subject matters that we do possess a great deal of experience and knowledge with.

In addition to this, there are a range of services that we have been delivering for a number of years, which don’t fall under traditional PR. The new brand and site will enable us to position and focus Elemental Communications better within the industries that we serve, and new sectors we wish to move into.”

The rebrand, including corporate ID and website delivered by designers for sites such as the forthcoming redeveloped The Variety Club, The City Swiss Club, The New West End Company and The London College of Communication. The website and Intranet has undergone user-centred design (UCD) (accessibility and usability) testing by West Midland-based specialists User-Lab, and will continue to do so after the first phase of the launch is completed.

Rachel Hawkes, account director at Elemental Communications comments, “What we were asking on-IDLE to do was extremely challenging, because there are not many agencies or consultancies that address the digital arena in the way we do. Evolving mediums are often misunderstood, so we required a website to address what is needed in order to deliver true integrated communications, public relations and consultancy, and we have achieved this. With a relatively new website there will be more enhancements to come as the platform and channels of communications continue to change.”

WebtraffIQ, the web analytics agency will be used to monitor and measure Elemental Communications website and Intranet with User-Lab, to report the impact of the website launch off and online.

“The new website has enables us to inject recent developments into the expandable nature of the site, which we would have not been able to do if the site was released even six-months ago. on-IDLE have exceeded our expectations and presented us with a website that truly adheres to our brand development and forms the basis for us to start communicating the great work that Elemental Communications and its clients deliver,” concludes Gibbon.


----Notes to editors----

The Elemental Communications website first phase includes the following features:

  • A fully interactive media centre (also known as press centre, Internet press centre or online press centre) for journalists and reporters.
  • Cascading Style Sheet (CSS) driven Content Management System (CMS) allowing easy and quick update of content.
  • Download and access to documentation e.g. biographies, case studies, press releases and profiles.
  • Download, access and use of creative images such as logos and photographs.
  • The Elemental Communications portfolio consisting of case studies of past and current consultancy and production work; including work from Elemental PR.

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This press release in available in PDF, plain text and Word formats. Photographs are available of the on-IDLE team.

The media spokespeople for on-IDLE are Ané-Mari Peter co-founder and director and Marc Peter, co-founder and creative director.

About Elemental Communications

Elemental Communications launched in October 2005. The consultancy is the product of Elemental PR an integrated PR consultancy, which was founded by Tim Gibbon in April 2001.

Elemental Communications is a media consultancy that caters for traditional and digital media, and as such, integrates all communications; embracing traditional roots whilst moving forward with technology.

Integrating communications is pivotal to the way Elemental Communications conducts itself, and is what sets it apart from other agencies and consultancies. As specialists in communications, public relation, advertising and marketing agencies often consult Elemental Communications for its expertise and knowledge.

Elemental Communications work with a range of clients, which operate within a variety of industries and sectors. Whether it is computing, design and development, Internet, IT, law, technology, digital and traditional marketing, it all comes back to communication - and that is what Elemental Communications excels at.

About on-IDLE

on-IDLE is an independently owned- and managed London-based design and web development agency, established in June 1999. The company trades in the UK, Swiss, South African and German markets, with clients being on average of 60% repeat business. Typical customers are in the media, retail, travel and education sectors.

on-IDLE provide Branding, Design and Development services for offline and online mediums, which include: internet, extranet, intranet, mobile devices, print and signage. The company specialise in the development of CSS, XSLT, XML and Flash-based solutions, mostly driven by their in-house Open Source Content Management System. on-IDLE staff provide specialist web and print design software training to the London College of Communication, the Swiss Universities of Art and Design in Zürich and Bern, Online Labor Zurich and to the marketing departments of corporations. Marc and Ané-Mari Peter are also the authors of regularly published articles relating to new media industry matters in the UK, Germany and Switzerland.

Tags: Elemental Communications, Elemental, on-idle, onidle, flash, creative, content management systems, content management, CMS, animation, web development, web design, South Africa, Germany, Switzerland, CSS, XML, Marc Peter, Ane-Mari Peter, web design agency, web development agency, branding agency, England, London, UK