Online video advertising pioneer Klipmart expands offering to the UK and Europe
Klipmart expands to the UK
US pioneer and largest provider of online video services opens European headquarters in London
29 June 2006, London, UK ---- Klipmart Corporation (http://www.klipmart.com), which is the US pioneer and largest provider of online video products and services, has opened an office in London as it seeks to expand its business to the UK and Europe.
Becca Ratcliffe, who worked at Klipmart in New York several years ago and just left Grey London where she was Account Manager will head the UK office and oversee Klipmart’s European expansion.
“Klipmart will extend our US relationships with agencies, advertisers, and publishers first here in the UK, then to other European nations in the near future,” says Ratcliffe.
The move comes at a time when the use of online video is soaring in the US for both content and advertising as users move from dial up to broadband Internet connections. According to Jupiter Research, 68% of US homes online access the internet through a broadband connection, which translates to about 40% of the total US. In other countries, such as the UK, the younger 18-24 audience is spending more time on the computer than watching television.
“We have seen an extraordinary jump in our business with almost every industry utilising online video advertising,” says Rick Kleczkowski, senior vice president of business development for Klipmart.
“Early adapters such as those in the entertainment industry (particularly movies, music and gaming) have upped their spending and we are seeing increased use of online video from consumer products, auto, travel, publishing, financial service, technology, etc. as advertisers realise that online is beginning to overtake more traditional media, we are seeing this trend continue across the UK and Europe,” concludes Kleczkowski.
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This press release is available in PDF, plain text and Word formats. Photographs are available of the Klipmart team.
The media spokespeople for Klipmart Becca Ratcliffe, senior account manager and Rick Kleczkowski, senior vice president of business development.
Klipmart (http://www.klipmart.com) is the largest provider of online streaming video services to the advertising community offering a turn-key solution to create, deliver, and manage online video advertising. Since the company was founded in 1999, it has delivered billions of streaming video impressions on behalf of hundreds of leading marketers worldwide, including General Motors, Warner Bros., New Line Entertainment, 20th Century Fox, IBM, and HBO. Klipmart video is accepted by leading publishers and networks, including AOL, Yahoo!, and MSN and is the exclusive online video solution for a number of ad agencies.
Klipmart video is available in any ad format, including standard, expandable, pre-roll, exclusive Full Screen ExperienceT and The Big PictureT. Klipmart\\\'s video product suite, proprietary streaming network, use of multiple video codecs, including Java, Flash MX, Windows Media and QuickTime, and Six Sigma quality assurance program ensure the highest quality video serving and service for its customers.
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