Skip navigation

Press releases

acknowledge_logo_low_res.jpg
ad:tech London Logo
adidas Logo
Briffa logo high resolution
Cognifide logo
Coull logo
econsultancy logo
InfoSpace Europe high res logo
 Klipmart Corporation Logo
MGM MIRAGE Online low resolution logo
Modera Logo
NESTA Logo
New Media Maze logo
on-IDLE Logo
Reebok logo
Sprecher Grier Halberstam LLP Logo
WebtraffIQ Logo

Online video advertising pioneer Klipmart expands offering to the UK and Europe

Klipmart expands to the UK

US pioneer and largest provider of online video services opens European headquarters in London


29 June 2006, London, UK ---- Klipmart Corporation (http://www.klipmart.com), which is the US pioneer and largest provider of online video products and services, has opened an office in London as it seeks to expand its business to the UK and Europe.

Becca Ratcliffe, who worked at Klipmart in New York several years ago and just left Grey London where she was Account Manager will head the UK office and oversee Klipmart’s European expansion.

Klipmart will extend our US relationships with agencies, advertisers, and publishers first here in the UK, then to other European nations in the near future,” says Ratcliffe.

The move comes at a time when the use of online video is soaring in the US for both content and advertising as users move from dial up to broadband Internet connections. According to Jupiter Research, 68% of US homes online access the internet through a broadband connection, which translates to about 40% of the total US. In other countries, such as the UK, the younger 18-24 audience is spending more time on the computer than watching television.

“We have seen an extraordinary jump in our business with almost every industry utilising online video advertising,” says Rick Kleczkowski, senior vice president of business development for Klipmart.

“Early adapters such as those in the entertainment industry (particularly movies, music and gaming) have upped their spending and we are seeing increased use of online video from consumer products, auto, travel, publishing, financial service, technology, etc. as advertisers realise that online is beginning to overtake more traditional media, we are seeing this trend continue across the UK and Europe,” concludes Kleczkowski.

----Ends----

----Notes to editors----

Click on Media Alerts to register to receive forthcoming news from Elemental Communications and its clients.

This press release is available in PDF, plain text and Word formats. Photographs are available of the Klipmart team.

The media spokespeople for Klipmart Becca Ratcliffe, senior account manager and Rick Kleczkowski, senior vice president of business development.

About Klipmart
http://www.klipmart.com


Klipmart (http://www.klipmart.com) is the largest provider of online streaming video services to the advertising community offering a turn-key solution to create, deliver, and manage online video advertising. Since the company was founded in 1999, it has delivered billions of streaming video impressions on behalf of hundreds of leading marketers worldwide, including General Motors, Warner Bros., New Line Entertainment, 20th Century Fox, IBM, and HBO. Klipmart video is accepted by leading publishers and networks, including AOL, Yahoo!, and MSN and is the exclusive online video solution for a number of ad agencies.

Klipmart video is available in any ad format, including standard, expandable, pre-roll, exclusive Full Screen ExperienceT and The Big PictureT. Klipmart\\\'s video product suite, proprietary streaming network, use of multiple video codecs, including Java, Flash MX, Windows Media and QuickTime, and Six Sigma quality assurance program ensure the highest quality video serving and service for its customers.


Tags: uk entry, EU, europe, Klipmart, rich media, video streaming, video, streaming, rich, media, online, online video, advertising solutions, online marketing, marketing solutions, flash, java, windows media, quick time, quicktime, codecs, video formats, ad campaigns, online ads, video ads, video advertising, video delivery, video ad, sweet-spot, sweetspot, sweet spot, the big picture, the fullscreen experience, the full screen experience, video blog, video gallery, pre-roll, Full Screen ExperienceT, The Big PictureT, video product suite, streaming network, multiple video codecs, Flash MX, Six Sigma, video serving