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Paint manufacturer and distributor Sto release e-commerce website

Paint manufacturer and distributor Sto release e-commerce website

Web design and development agency on-IDLE releases the first e-commerce website for Sto Ltd. supplying their innovative façade and VOC free interior paints direct to buyers in the UK

31 May 2007, London, UK ----- Web design and development agency on-IDLE ( has designed and developed Sto’s ( first e-commerce website for its UK customer base.

The e-commerce website ( will allow Sto to sell direct to customers, for the first time making a select range of products accessible to a far wider customer base, starting with the UK as a test market. Within the paint market, Sto research, develop and supply environmentally-friendly products each with advanced features in-line with their guiding principle “building with conscience”. The Sto range includes products such as StoLotusan Color, the world¹s first façade paint with the Lotus-Effect® and StoClimasan Color, an interior paint that uses light to break down odours (

Ané-Mari Peter, managing director at on-IDLE explains, “on-IDLE has delivered a fully dynamic e-commerce website and CMS with beautiful interface design that will make digesting the technical aspects of Sto’s advanced products much easier. We have built intelligent features like a Flash colour selector which enables consumers to purchase paint confidently online”.

Matthew Mills, Sto marketing communications manager adds, “The UK market is becoming ever more discerning, demanding not only innovative, technically superb paints but also paints which are developed to be as environmentally friendly as possible. Traditionally Sto has sold to large trade organisations; on-IDLE has opened a new route to market for Sto making our world beating paints available to anyone in the UK with an internet connection.”


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This press release is available in PDF, plain text and Word formats. Photographs are available of the on-IDLE team in the Images section.

The media spokespeople for on-IDLE are Ané-Mari Peter, co-founder and managing director, Marc Peter, co-founder and creative director. The media spokesperson for Sto is Matt Mills, marketing communications manager.

About Sto

Founded in 1835, Sto AG is an internationally operative group of companies which is renowned throughout the building industry as a specialist in the field of facade insulation systems and a manufacturer of high-quality facade and interior plasters and paints.

Sto has become a market leader on the back of its belief in innovation and competence in its core business area of facade insulation. The basis for this success is provided by Sto's guiding principle, Building with conscience. Sto is committed to maintaining the value of old and new buildings, acting as a pacemaker in the design of environments which are in line with ecological and human needs.

About on-IDLE

on-IDLE is an independently owned and managed London-based design and web development agency, established in June 1999. The company trades in the UK, Swiss, South African and German markets, with clients being on average of 60% repeat business. Typical customers are in the media, retail, travel and education sectors.

on-IDLE provide Branding, Design and Development services for offline and online mediums, which include: internet, extranet, intranet, mobile devices, print and signage. The company specialise in the development of CSS, XSLT, XML and Flash-based solutions, mostly driven by their in-house Open Source Content Management System. on-IDLE staff provide specialist web and print design software training to the London College of Communication, the Swiss Universities of Art and Design in Zürich and Bern, Online Labor Zurich and to the marketing departments of corporations. Marc and Ané-Mari Peter are also the authors of regularly published articles relating to new media industry matters in the UK, Germany and Switzerland.

What does “on-IDLE” mean?

on-IDLE” is a script handler from the Lingo language used for Macromedia Director. It is a handler that is activated when everything is down – when the computer is idle. The “on” command activates the application / tool / device again. Similar to a car idling, it is ready to go, but only when the handler is activated (gas pedal and gears) does it go. on-IDLE do a lot of trouble-shooting and updates on previously developed work for agencies and companies, making the name more apt than ever in today’s fast changing interactive environment. on-IDLE tease their customers with this made-up script: “on-IDLE go pub”, i.e. leave the problem with them and go and relax.

Tags: on-idle, e-commerce, ecommerce, website design, software design, content management, web development, CMS, sto, StoLotusan, StoClimasan, interior paint, paint, environment friendly paint, architecture, building, engineering