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Perceptor and WebtraffIQ join forces

WebtraffIQ and Perceptor come together to provide measurable marketing initiatives

06 November 2002, London, UK ---- Perceptor the above, below and through-the-line marketing agency has partnered with web analytic firm WebtraffIQ. Perceptor, a division of Triangle Group, which is wholly owned by Publicis Group SA, has boosted its measurement services and analysis for its digital marketing, by partnering with the UK-based web analytic firm.

Perceptor creates and delivers Brand Strategy, Research and Planning, Corporate and Brand Identity, Web & New Media, Marketing Communications and Internal Communications. WebtraffIQ provides Email Tagging, Web Traffic Analysis, Form Tracking and Flash tracking.

The strength in the partnership lies within the ‘good fit’ in the exchange of capabilities between designers, technicians and marketers. The Information gathered between the various website and marketing initiatives feeds off itself, and the quicker this happens, the faster new ideas and processes are built to continually create new and better products and services.

The definitive way to achieve ‘better’ campaign results and user-friendly websites is to focus on understanding members, customers and users, their values and aims. The information provided by WebtraffIQ is directly applied to Perceptor’s activities, which helps customise and personalise interactions across the client’s business channel as a whole.

Graham Griffiths, Planning Director Perceptor says, “We demand more accurate quantified and qualified information to be available at our finger-tips, which presents us with the opportunity to learn even more about how and why individuals are reacting to campaigns. This is crucial through all of the stages of a campaign, across a range of mediums and channels that we implement. Utilising a solution such as WebtraffIQ enables us to monitor, measure and analyse the development and deployment of our campaigns, passing this onto our customers in the form of refined service.

Kevin Hutchinson, CTO, WebtraffIQ comments, ‘If there are requests for specific traceable information we endeavour to upgrade our understanding and system to accommodate that market need. The Internet has revolutionised the way we gather customer intelligence, it amazes me that more companies like WebtraffIQ and Perceptor haven’t come together to offer better service to clients.”

Marcos Richardson, European Director at WebtraffIQ explains, “We envisage that more traditional and digital advertising, marketing and PR agencies will be integrating web analytics into their campaigns, as clients demand to see more accurate results that demonstrate the effectiveness of these campaigns. Agencies are going to have to provide precise data, which drills down to justify how campaigns are actually delivering online from offline & online marketing initiatives.”


----Notes to editors----

Photographs are available of the WebtraffIQ team.

The media spokespeople for WebtraffIQ are Marcos Richardson, European Director and Kevin Hutchinson, Chief Technical Officer (CTO).

About Perceptor

Perceptor specialise in brand building for both the external and internal audience. Our services encompass Brand Strategy, Research and Planning, Corporate and Brand Identity, Brand implementation, Web & New Media, Marketing Communications and Internal Communications.

They work with a group of blue-chip clients to deliver brand and communication strategies and programmes that engage and motivate their audiences and deliver tangible benefits to theirclients’ brand and bottom line.

Perceptor are part of the Triangle Group – Marketing Week’s Agency of the Year 2001.

About WebtraffIQ

WebtraffIQ is a real-time visitor tracking and reporting analysis product and service for business web sites and e-commerce enterprises. The system has undertaken a four-year research and development-testing period and is used by over 400 individual web sites.

WebtraffIQ provides a campaign tracking service which enables clients to see how various online and offline marketing techniques are working, in effect creating a rich picture of a web site's activities.

WebtraffIQ’s clients include: Business Link (Kent), City & Guilds, Eyetracker, Mando Group, Perceptor, Reuters Business Insight, Royal Institution of Chartered Surveyors (RICS), The National Baseball Hall of Fame and Museum and Tiscali UK.

Tags: Publicis, Perceptor, marketing, web analytics, web monitoring, web measurement, website measurement, web metrics, real-time measurement