PR Showcase 2003 uses web analytics to measure website performance
PR Showcase 2003 uses WebtraffIQ’s web analytics service to measure website performance and the success of its off and online campaign
21 August 2003, London, UK ---- Evensis event management company, and organiser of the PR Showcase 2003 has appointed UK-based web analytics agency WebtraffIQ for website measurement and reporting.
Richard Weston, Managing Director at Evensis explains, “To measure the performance of the online promotions is crucial to us, because it’s the first time that we have untaken these initiatives to promote a conference, especially online. We are impressed with how quickly WebtraffIQ reacts (in real-time), which enables us to see how activity is driving traffic back to the PR Showcase website, so that we may be even more proactive.
The WebtraffIQ service will be running on the PR Showcase website pre and post conference, to measure the performance of the overall campaigns and promotions. It’s extremely user friendly and flexible, allowing various members of the Evensis team to benefit from what it delivers.”
WebtraffIQ is able to bring back more reliable and accurate data and information directly to browsers.
Due the latest geographical market product officially launched last month, responses to even locally targeted off and online promotions may also be monitored. The newly released geo-location service provides PR Showcase with intelligence about user segments i.e. what proportion of people responded to a regional campaign, which appeals to the range of their organisational departments from advertising, sales, telesales; empowering staff with actionable decisions.
Marcos Richardson, European Director at WebtraffIQ adds, “The benefit for the PR Showcase 2003 and Evensis is that marketing and sales effectiveness can be clearly demonstrated. Calculating the return on investment (ROI) is easily achievable for the direct and digital marketing and PR campaigns they are undertaking, so we can even report which medium was the most effective for them.”
----Notes to editors----
Photographs are available of the PR Showcase and WebtraffIQ teams.
The media spokespeople for WebtraffIQ within the UK is Marcos Richardson, European Director and Kevin Hutchinson, Chief Technical Officer.
WebtraffIQ is a real-time visitor tracking and reporting analysis product and service for business web sites and e-commerce enterprises. The system has undertaken a four-year research and development-testing period and is used by over 400 individual web sites.
WebtraffIQ provides a campaign tracking service which enables clients to see how various online and offline marketing techniques are working, in effect creating a rich picture of a web site's activities.
WebtraffIQ’s clients include: Business Link (Kent), Mando Group, Perceptor, Reuters Business Insight, Sky One, Royal Chartered Institute of Surveyors (RICS), Tiscali UK.
The fourth PR Showcase takes place in London on Tuesday 23 and Wednesday 24 September 2003.
This is a unique combination of conferences, workshops, exhibition and networking opportunities bringing together professionals on both sides of the industry – agency and in-house.
The PR Showcase programme has been organised with the help of Leeds Business School's Centre for PR Studies and is presented in association with PR Week, the Publicity Club of London and the support of its commercial partner web analytics tracking agency WebtraffIQ.
The Evensis team are a creative, dynamic and visionary event management team who are dedicated to achieving the best possible results for their clients. They are a pro-active and inspiring group of people who share a firm belief in the importance of communication, research and building relationships. Evensis organise everything from large-scale conferences, exhibitions, seminars and business events, to launch parties, awards ceremonies and themed parties.
Evensis will orchestrate every aspect of an event, from finding the perfect venue to organising audio-visual support, from invitations to post-event follow-up. In short, Evensis ensure that all events they manage run without a hitch, leaving their clients free to concentrate on their core business. Evensis has the experience, resources and skills to deliver cost-effective and first-rate services.