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PR Showcase Commences Direct Marketing Campaign

21 August 2003, London, UK

PR Showcase Commences Direct Marketing Campaign

PR Showcase Commences Direct Marketing Campaign Integrating Online PR

The promotion has started in earnest for Britain’s biggest PR event, PR Showcase, which takes place in Kensington Town Hall on the 23 and24 September 2003.
The event offers a unique mixture of workshops, conferences, exhibitions, displays and an unbeatable networking opportunity. The event is aimed at all professionals in the PR and marketing disciplines on both the agency and the client side. The organisers are hoping to attract more than 2,000 high quality visitors over the two days.
The direct marketing campaign which has been designed in-house at Evensis, consists of more than 150,000 pieces, a mixture of inserts and mail, being mailed throughout August and September 2003.
Richard Weston, Managing Director of Evensis explains, “The most effective way of reaching this audience we find is direct mail, using channels of distribution via publications such as PR Week and Marketing, Press Gazette and also subscribers to DiaryD In addition to this we are placing inserts in resources and publications that the target audience use such as the Hollis titles. We are confident of generating a huge increase in delegate numbers.”
Weston adds, “We also have integrated a major online PR programme which is a first for Evensis, consisting of forum and newsgroup activity, which will drive people to the website,”
----Notes to editors----
This press release in available in PDF, plain text and Word formats. Photographs are available of the PR Showcase team.

About PR Showcase

The fourth PR Showcase takes place in London on Tuesday 23 and Wednesday 24 September 2003.
This is a unique combination of conferences, workshops, exhibition and networking opportunities bringing together professionals on both sides of the industry – agency and in-house.
The PR Showcase programme has been organised with the help of Leeds Business School's Centre for PR Studies and is presented in association with PR Week, the Publicity Club of London and the support of its commercial partner web analytics tracking agency WebtraffIQ

About Evensis

The Evensis team are a creative, dynamic and visionary event management team who are dedicated to achieving the best possible results for their clients. They are a pro-active and inspiring group of people who share a firm belief in the importance of communication, research and building relationships. Evensis organise everything from large-scale conferences, exhibitions, seminars and business events, to launch parties, awards ceremonies and themed parties.

Evensis will orchestrate every aspect of an event, from finding the perfect venue to organising audio-visual support, from invitations to post-event follow-up. In short, Evensis ensure that all events they manage run without a hitch, leaving their clients free to concentrate on their core business. Evensis has the experience, resources and skills to deliver cost-effective and first-rate services. 

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