PR Showcase Commences The Big Vote Government Trust Email Marketing Campaign
29 August 2003, London, UK
Public Relations Conference Commences 'The Big Vote' Government Trust Email Marketing Campaign
The Public Relations Conference The PR Showcase Commences Email Marketing Campaign With Martin Sixsmith Ahead of PR Conference and Exhibition in September 2003
PR Showcase 2003 http://www.prshowcase.net, the UK’s largest PR conference and workshop for PR and media professionals has begun pushing its email marketing campaign called “The Big Vote’, to boost the buzz for its conference next month.
The campaign is to drive more relevant and targeted traffic ahead of the public relations conference, workshops and seminars to be held on 23 and 24 September 2003. Questions from conference speakers that stir debate on topical issues that affect the industry will be presented to recipients via email to vote, leading up to the conference.
Richard Weston, Managing Director at Evensis http://www.evensis.com, the event management company who are organising the conference explains, “We have some marvellous conference speakers such as Martin Sixsmith, who have kicked off ‘The Big Vote’ with a great question that hits the core of what is happening right now. This is a topic that will be followed up at the conference itself along with Martin Sixsmith and David Bickford. The first question asks ‘If it came to a question of trust, would you side with the present government's explanation of a particular event rather than with that of the BBC?”
Weston adds, “Those that participate will be directed to the PR Showcase website where they can see the results as they progress. The results from the vote will be used as a point of discussion at all the conferences at PR Showcase. ‘The Big Vote’ will be running up to the conference with a variety of questions being asked of potential delegates by leading professionals and guest speakers at the conference. The questions will also be hosted on the PR Showcase website at http://www.prshowcase.net/big-vote.html, where the responses will be collated and used as points of discussion during the conferences. We will be tracking and measuring the performance of the email campaign in real time, with web analytics via WebtraffIQ’s http://www.webtraffiq.com tracking software.“
The database for the campaign has been grown via direct marketing with the first set of inserts in PR Week http://www.prweek.com, brochures sent out to potential delegates, opt-in emails through Evensis partners and from the marketing of the PR Showcase conference to date.
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This press release in available in PDF, plain text and Word formats. Photographs are available of the PR Showcase team.
About PR Showcase
The fourth PR Showcase http://www.prshowcase.net takes place in London on Tuesday 23 and Wednesday 24 September 2003.
This is a unique combination of conferences, workshops, exhibition and networking opportunities bringing together professionals on both sides of the industry – agency and in-house.
The PR Showcase programme has been organised with the help of Leeds Business School's Centre for PR Studies http://www.lmu.ac.uk/lbs/pr/index.htm and is presented in association with PR Week http://www.prweek.co.uk, the Publicity Club of London http://www.publicitycluboflondon.co.uk and the support of its commercial partner web analytics tracking agency WebtraffIQ http://www.webtraffIQ.com.
The Evensis team are a creative, dynamic and visionary event management team who are dedicated to achieving the best possible results for their clients. They are a pro-active and inspiring group of people who share a firm belief in the importance of communication, research and building relationships. Evensis organise everything from large-scale conferences, exhibitions, seminars and business events, to launch parties, awards ceremonies and themed parties.
Evensis will orchestrate every aspect of an event, from finding the perfect venue to organising audio-visual support, from invitations to post-event follow-up. In short, Evensis ensure that all events they manage run without a hitch, leaving their clients free to concentrate on their core business. Evensis has the experience, resources and skills to deliver cost-effective and first-rate services.
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