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PR Showcase Embraces Search Engine Marketing

28 August 2003, London, UK

PR Showcase Embraces Search Engine Marketing

PR Showcase Embraces Search Engine Marketing to Boost Traffic to its New Re-Vamped Website

PR Showcase 2003, the UK’s largest PR conference for PR and media professionals is to push an aggressive SEM campaign to drive traffic to its newly designed website.

The campaign is to drive more relevant and targeted traffic ahead of the public relations conference to be held on 23 and 24 September 2003. Richard Weston, Managing Director at Evensis, the event management company who are organising the event comments, “The Internet is probably the number one search tool chosen by PRs and media professionals to carry out their primary research, so it is crucial that the new website is geared up for search engines and directories.”

The PR Showcase will be carrying out search engine optimisation [SEO] working with the meta tags, addressing the natural way that search engines work. It will also include search engine marketing, using the Pay-Per-Click [PPC] model with Google bidding for keywords in the PR sector. The latter will drive relevant traffic within a couple of days, while the former is a more long-term strategy, and has been delivered through a painstaking re-design of the site.

Weston adds, “Whilst researching the PR industry for SEM we have noticed that many PR agencies, freelancers and firms, whether they are SMEs or corporates, are not picking up on the digital marketing tools that are at their disposal. Whilst this is often viewed as marketing department territory there are plenty of transferable skill sets there that PRs and clients would benefit from, if they knew more about the medium. What is fantastic is that our activity and impact can be measured step-by-step with web analytics/metrics via WebtraffIQ’s tracking software.

Virtually every click will be tracked and can be fed back to us online through our browsers or email in a simple and easily digestible format, whenever we request it. It’s an incredibly powerful service that enables us to demonstrate our return on investment [ROI] with the SEM and SEO campaign we will be running.”

Direct marketing will support the SEM and SEO activity that Evensis and PR Showcase will undertake leading up to the conference. This also includes offline marketing, PR, telesales and leaflet inserts in trade magazines.


----Notes to editors----

This press release in available in PDF, plain text and Word formats. Photographs are available of the PR Showcase team.

About PR Showcase

The fourth PR Showcase takes place in London on Tuesday 23 and Wednesday 24 September 2003.
This is a unique combination of conferences, workshops, exhibition and networking opportunities bringing together professionals on both sides of the industry – agency and in-house.
The PR Showcase programme has been organised with the help of Leeds Business School's Centre for PR Studies and is presented in association with PR Week, the Publicity Club of London and the support of its commercial partner web analytics tracking agency WebtraffIQ

About Evensis

The Evensis team are a creative, dynamic and visionary event management team who are dedicated to achieving the best possible results for their clients. They are a pro-active and inspiring group of people who share a firm belief in the importance of communication, research and building relationships. Evensis organise everything from large-scale conferences, exhibitions, seminars and business events, to launch parties, awards ceremonies and themed parties.

Evensis will orchestrate every aspect of an event, from finding the perfect venue to organising audio-visual support, from invitations to post-event follow-up. In short, Evensis ensure that all events they manage run without a hitch, leaving their clients free to concentrate on their core business. Evensis has the experience, resources and skills to deliver cost-effective and first-rate services. 

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