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PR Showcase Re-Vamps Website for September Conference

22 August 2003, London, UK

PR Showcase Re-Vamps Website for September Conference

PR Showcase Re-Vamps Website for September 2003 Public Relations and Media Conference

PR Showcase 2003, the UK’s largest PR conference for PR and media professionals is to launch its new look website ahead of its conference on 23 and 24 September 2003.

The re-vamp comes after accessing users requirements offline and via WebtraffIQ’s web measurement service, which has been analysing the behaviour and patterns of online visitors. The new website took a week to complete by Digital Generation, and will be up and running by 22 August 2003.

Richard Weston, Managing Director at Evensis, the event management company who are organising the event comments, “We wanted to display the array of guest speakers, conferences, workshops and exhibitors in an easily digestible format. The new website reflects our printed publicity and features our online booking form.”

Weston adds, “We are pleased with what the design agency Digital Generation have delivered for us, and expect the design to have a huge impact on how visitors surf and interact with the website. The new PR Showcase website is also more search engine friendly, and this was something that we were keen to incorporate into the design structure, because so many media professionals use the Internet as their primary research tool.”

The website promotion is to be supported by direct marketing [mail outs] and online PR, search engine marketing and optimisation [SEM / SEO], including submitting it to major search engines, directories and telesales.


----Notes to editors----

This press release in available in PDF, plain text and Word formats. Photographs are available of the PR Showcase team.

About PR Showcase

The fourth PR Showcase takes place in London on Tuesday 23 and Wednesday 24 September 2003.
This is a unique combination of conferences, workshops, exhibition and networking opportunities bringing together professionals on both sides of the industry – agency and in-house.
The PR Showcase programme has been organised with the help of Leeds Business School's Centre for PR Studies and is presented in association with PR Week, the Publicity Club of London and the support of its commercial partner web analytics tracking agency WebtraffIQ

About Evensis

The Evensis team are a creative, dynamic and visionary event management team who are dedicated to achieving the best possible results for their clients. They are a pro-active and inspiring group of people who share a firm belief in the importance of communication, research and building relationships. Evensis organise everything from large-scale conferences, exhibitions, seminars and business events, to launch parties, awards ceremonies and themed parties.

Evensis will orchestrate every aspect of an event, from finding the perfect venue to organising audio-visual support, from invitations to post-event follow-up. In short, Evensis ensure that all events they manage run without a hitch, leaving their clients free to concentrate on their core business. Evensis has the experience, resources and skills to deliver cost-effective and first-rate services.

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