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RICS Appoints WebtraffIQ for web analytics, reporting and email tracking

The Royal Institution of Chartered Surveyors (RICS) appoints WebtraffIQ for reporting and email tracking to gauge website usability and marketing campaign ROI


10 September 2002, London, UK ---- The web analytics company WebtraffIQ, has been appointed by The Royal Institution of Chartered Surveyors (RICS) http://www.rics.org.uk for web measurement reporting and email tracking, to gauge their website usability and marketing campaigns.

After having launched a new global website incorporating 120 different countries, RICS wanted to track and understand user behaviour on their website. Furthermore, RICS intended to make full use of internal email campaigns to members as well as tracking partner click throughs.

Alex Langley, Project Manager at RICS explains, “We needed a robust, but easy to use web analytics system to gather and report the information we required. There were quite a few systems to choose from but we found that WebtraffIQ was one of the more accurate solutions on the market, and they offer a suite of reports which fulfilled our criteria.”

Due to the size and reach of the RICS global website - spanning across 120 different countries with 110 000 members, the RICS site needs to encompass various complex systems that WebtraffIQ had to incorporate into the strategy and service it was to provide.

RICS is currently pushing forward with various marketing initiatives such as member newsletter emails and partnership website referrals. By using WebtraffIQ RICS can now home in on the better initiatives and reduce costs on activities that don’t yield direct results.

Marcos Richardson, European Director at WebtraffIQ comments, “It’s great to have RICS on board, and their feedback on our system is invaluable. We have demonstrated yet again that WebtraffIQ can be integrated with various other systems, with little to no effort at all on a global scale. It’s especially helpful to us because RICS is such a comprehensive and large international website and service, and their continual feedback is important to WebtraffIQ developing our services. It enables us to further address global application requirements that may be implemented for various clients, and into a range systems.”

----Ends----

----Notes to editors----

Photographs are available of the WebtraffIQ team.

The media spokespeople for WebtraffIQ are Marcos Richardson, European Director and Kevin Hutchinson, Chief Technical Officer (CTO).

About the Royal Institution of Chartered Surveyors (RICS)

The Royal Institution of Chartered Surveyors – RICS – is one of the most respected and high profile global ‘standards and membership’ organisations for professionals involved in land, valuation, real estate, construction and environmental issues.

With 110,000 members working in over 120 countries, RICS is the leading professional body addressing all aspects of land, property, construction and the associated environmental issues.

16 RICS faculties cover the profession’s fields of practice: Arts and Antiques, Building Surveying, Commercial Property, Construction, Dispute Resolution, Environment, Facilities Management, Geomatics, Management Consultancy, Minerals and Waste Management, Planning and Development, Machinery and Business Assets, Project Management, Residential Property, Rural, Valuation.

About WebtraffIQ

WebtraffIQ is a real-time visitor tracking and reporting analysis product and service for business web sites and e-commerce enterprises. The system has undertaken a four-year research and development-testing period and is used by over 400 individual web sites.

WebtraffIQ provides a campaign tracking service which enables clients to see how various online and offline marketing techniques are working, in effect creating a rich picture of a web site's activities.

WebtraffIQ’s clients include: Business Link [Kent], City & Guilds, Eyetracker, Mando Group, Perceptor, Reuters Business Insight, Royal Institution of Chartered Surveyors (RICS), The National Baseball Hall of Fame and Museum and Tiscali UK.


Tags: The Royal Institution of Chartered Surveyors, RICS, web analytics, web monitoring, web measurement, website measurement, real-time measurement