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RICS delivers new global website using WebtraffIQ’s web analytics

The Royal Institution of Chartered Surveyors (RICS) delivers new global website with web analytics agency WebtraffIQ


22 February 2005, London, UK ---- Web analytics agency WebtraffIQ has been retained to monitor The Royal Institution of Chartered Surveyors (RICS) newly delivered global website http://www.rics.org.

RICS first signed up with WebtraffIQ in April 2002, and has signed them for another year. WebtraffIQ was chosen, based on the ability to integrate its web analytics suite into RICS new Microsoft Platform when it delivered its revamped website.

All data and analysis from the last three years has been retained. This proves extremely useful in comparing the performance, navigational trends and member interaction patterns between new and old websites, and also helped with the new design layout.

Marcos Richardson, European Director at WebtraffIQ comments, “Having a good and successful relationship over the past three years made WebtraffIQ a clear choice when the decision was made to choose a web traffic analyser for 2005. Further to this WebtraffIQ was able to quickly integrate and develop its systems capabilities to be compatible with the new RICS Microsoft server platform (MIS).

Organisations that don’t offer e-commerce services such as RICS find that an online presence increases their global brand exposure and customer business interactions. This is underpinned by good user-centred design including usability, accessibility, ease of navigation and targeted marketing initiatives. To this avail; being able to see where, when and how visitors interact and transact using web analytics is crucial for business and marketing programs.

Cara McDonagh Head of New Media at RICS states, “We have over 100,000 members spread across 120 countries. The importance of understanding how our users access information and services and interact with the organisation online is essential to providing a better offering to our audiences wherever they are based. WebtraffIQ is helping us achieve this goal.”

WebtraffIQ has developed several unique applications that provide important information for website designers, developers and marketers. WebtraffIQ Alerts is one such application, useful for the launch of new websites including design and web development platforms.

Stephen Mitchell, who manages web analytics at RICS New Media comments, “When maintaining such a large website, WebtraffIQ Alerts is useful because it can alert us by SMS and email to any pages that are not loading, or if there are broken links on each page for example. If any problems arise, our designers and developers are on-hand to systematically fix the problems.”

“We are very pleased to be retained by RICS for another year and will continue to give them a dedicated service. We are also excited about our successful integration with the RICS Microsoft platforms. In essence this means we now have another important platform to build our services upon, demonstrating that WebtraffIQ is flexible in working with emerging and evolving technology to accommodate clients’ complex bespoke and/or rudimentary requirements, “concludes Richardson.

----Ends----

----Notes to editors----

Photographs are available of the WebtraffIQ team.

The media spokespeople for WebtraffIQ are Marcos Richardson, European Director and Kevin Hutchinson, Chief Technical Officer (CTO).

About the Royal Institution of Chartered Surveyors (RICS)

The Royal Institution of Chartered Surveyors – RICS – is one of the most respected and high profile global ‘standards and membership’ organisations for professionals involved in land, valuation, real estate, construction and environmental issues.

With 110,000 members working in over 120 countries, RICS is the leading professional body addressing all aspects of land, property, construction and the associated environmental issues.

16 RICS faculties cover the profession’s fields of practice: Arts and Antiques, Building Surveying, Commercial Property, Construction, Dispute Resolution, Environment, Facilities Management, Geomatics, Management Consultancy, Minerals and Waste Management, Planning and Development, Machinery and Business Assets, Project Management, Residential Property, Rural, Valuation.

About WebtraffIQ

WebtraffIQ is a real-time visitor tracking and reporting analysis product and service for business web sites and e-commerce enterprises. The system has undertaken a four-year research and development-testing period and is used by over 400 individual web sites.

WebtraffIQ provides a campaign tracking service which enables clients to see how various online and offline marketing techniques are working, in effect creating a rich picture of a web site's activities.

WebtraffIQ’s clients include: Business Link (Kent), City & Guilds, Eyetracker, Mando Group, Perceptor, Reuters Business Insight, Royal Institution of Chartered Surveyors (RICS), The National Baseball Hall of Fame and Museum and Tiscali UK.


Tags: The Royal Institution of Chartered Surveyors, RICS, web analytics, web monitoring, web measurement, website measurement, real-time measurement