The National Baseball Hall of Fame and Museum signs web traffic analysis, measurement and reporting with web metrics agency WebtraffIQ

13 November 2003, London, UK  --- The National Baseball Hall of Fame and Museum http://www.baseballhalloffame.org has appointed UK-based web analytics agency WebtraffIQ for website measurement and reporting.

After an initial trial in September 2003, WebtraffIQ have been appointed for one year, delivering web analytic services for full off and online marketing, website analysis and profiling.

Dan Holmes, Web Manager at The National Baseball Hall of Fame and Museum explains, “Using the WebtraffIQ product and service will enable us to control off and online budgets more effectively, now we have even more information on the performance of our website. As a non-profit organisation it is crucial that we are able to clearly demonstrate effective return on investment (ROI), with the initiatives that we undertake.

“WebtraffIQ were appointed due to their approach on solving our requirements, dealing with the large amount of traffic that had to be handled and reporting this back simply; with the in-depth profiling we require”, adds Holmes.

Marcos Richardson, European Director at WebtraffIQ comments, “We are extremely pleased to have connected with this client, because Baseball is America’s national pastime. The win demonstrates our continued development not only with emerging technology and its compatibility with website owners requirements and platforms, but also our steady growth within different countries and sectors.”

----Ends----

----Notes to editors----

Photographs are available of the WebtraffIQ team.

The media spokespeople for WebtraffIQ are Marcos Richardson, European Director and Kevin Hutchinson, Chief Technical Officer (CTO).

About The Baseball Hall of Fame

The National Baseball Hall of Fame and Museum is a not-for-profit educational institution dedicated to fostering an appreciation of the historical development of the game and its impact on our culture by collecting, preserving, exhibiting and interpreting its collections for a global audience, as well as honouring those who have made outstanding contributions to the American National Pastime.

The Hall of Fame elected its first inductees in 1936 and opened in 1939. Learn more about the history of the National Baseball Hall of Fame and Museum. Also, read Baseball's Exciting Showcase, for more on why the Hall of Fame is so special.

About WebtraffIQ

WebtraffIQ is a real-time visitor tracking and reporting analysis product and service for business web sites and e-commerce enterprises. The system has undertaken a four-year research and development-testing period and is used by over 400 individual web sites.

WebtraffIQ provides a campaign tracking service which enables clients to see how various online and offline marketing techniques are working, in effect creating a rich picture of a web site's activities.

WebtraffIQ’s clients include: Business Link [Kent], City & Guilds, Eyetracker, Mando Group, Perceptor, Reuters Business Insight, Royal Institution of Chartered Surveyors (RICS), The National Baseball Hall of Fame and Museum and Tiscali UK.