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UK Public Relations Consultancy Elemental PR to Market Salinka

March 2001, London, UK

UK Public Relations Consultancy Elemental PR to Market Salinka

UK Public Relations Consultancy Elemental PR to Market Salinka Brand and Profile to UK and US Audiences

Salinka, US-based the marketing consultancy firm, has appointed Elemental PR to raise their brand and profile in a trans-continental campaign. The campaign, which will run from March 2001, is aimed at organisations in both the New York and London seeking interactive marketing.

Elemental PR will run the majority of their campaign from London, using their extensive knowledge of the UK to break Salinka into the British market.

Sally Krumholz, Founder and Account Director at Salinka comments, “Salinka have retained Elemental PR for their knowledge of the US marketing coupled with their extensive knowledge of the UK’s off and online marketing media. More than anything else, Salinka will be working with UK media whilst maintaining its relationship with US-based resources and Elemental PR are best positioned to help us achieve our goals.”

Elemental PR
will push Salinka’s key messages via features and opinion pieces built from their research and knowledgebase they have amassed within the marketing industry. Elemental PR will build Salinka’s profile through sharing their vast experience and expertise through aforementioned channels.

Tim Gibbon, Founder and Account Director at Elemental PR comments on what this account win means for Elemental PR, “Our relationship with Salinka means we will be working with an extremely experienced US-based consultancy that work on projects which we are currently unable to tap into within the UK. It also opens us up more to American business and marketing culture and contacts, and this is something which we are keen to pursue.”

aim is to build the brand, especially within the UK in order to be invited to pitch for marketing projects that require representation within the UK and US.

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This press release in available in PDF, plain text and Word formats. Photographs are available of the Elemental PR team.

The media spokesperson for Elemental PR within the UK is Tim Gibbon, Founder and Account Director at Elemental PR.

About Salinka

Salinka is founded by Ms. Krumholz, a marketing and media consultant for clients such as New Line Cinema, United Pan-European Communications, United Jewish Communities and and Nurun where she developed email marketing and CRM strategies, as well as provided media analysis and marketing management services. Prior to her consultancy practice, Ms. Krumholz was Interactive Marketing Manager and Senior Producer at Mezzina Brown & Partners Advertising's interactive division in New York for four years.

There she managed integrated email marketing, direct response and ad campaigns for J&B Scotch, Finlandia Vodka, Toshiba and DuPont, in addition to managing the development and maintenance of web sites for Newsweek Magazine, Intel, Goldman Sachs and Harris Interactive. Starting her interactive career at The Mining Company's marketing group, Ms. Krumholz brings with her a diverse international experience and her deep understanding of email marketing, proficiency in traditional and interactive media practices.

Ms. Krumholz has published articles in Cre@te Online/UK, New Media Age/UK, Emerging Interest and has written a widely distributed white paper on best email marketing practices. An active member of advertising community, she is a member of the Advertising Club's programs committee, participated on panels for the Advertising Women of New York, and manages on online community of veteran interactive media professionals.

About Elemental PR

Elemental PR, the integrated public relations consultancy, was founded in April 2001. The energetic PR consultancy delivers integrated multi-channel public relations and strategic marketing development services for predominantly SMEs, whilst consulting for traditional (advertising and marketing) and digital agencies and consultancies.

Elemental PR
is also retained by corporate organisations to consult on communications, direct and digital PR (also known as Internet PR and online PR), e-business and elements of online marketing.

Elemental PR
is built and operates upon the premise of the Internet, which it believes is to inform, educate, enlighten and share. Elemental PR strives to adhere to building blocks of these principles, blending them into very core of its communications and the measurable public relations activity that it delivers. Integrating communications is the pivotal to the way Elemental PR conducts itself.

Tags: public relations, pr consultancy, media consultancy, internet pr, online communications, online pr, internet public relations, public relations consultancy, London, england uk, united kingdom