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Unique Digital Appoints Marketing Professional Richard Andersen

05 July 2001, London, UK

Unique Digital Appoints Marketing Professional Richard Andersen

Digital Marketing Agency Unique Digital, Appoints ex Mindshare and Cisco Marketing Professional Richard Andersen

Unique Digital the digital marketing agency appoints ex Mindshare and Cisco marketing professional Richard Andersen.

Richard joins Unique Digital from Mindshare where he was part of the Online Account Management team for IBM, Kellogg’s, Nestle, DLJ and P&O Stena Line. His most impressive project to date was working with the team that implemented the online launch of the Under the Cow campaign, which used DHTML animation to market ‘serial bars’ to children.

At Cisco he set up and populated the database to be used as a B2B marketing tool by Cisco’s SMB marketing department, before electing to move to join Unique Digital’s e-marketing agency.

Working for major media companies has given Richard fantastic insight into the way operations are run in different sized outfits.

He said, “The potential for growth, and the clients that they have on board is what appealed to me. They have creative and imaginative ideas, and are not just a planning buying shop, but aim to include every aspect of online marketing into the mix.

Through the new business team, I would like to assist in building an impressive client list that makes us the envy of any online marketing agency in the country. At Unique Digital nobody takes life too seriously and the attitude is that work is essentially about having fun.”

Simon Andersen, Managing Director at Unique Digital said, “Richard is a welcome addition to the Unique Digital team. He brings a range of online marketing skills, ranging from media planning and buying, to strategic development. He is a professional and personable individual, who consistently provides great solutions that amaze our clients.”

Andy Stevens, Commercial Director, Unique Digital added, “The new media environment today requires a blend of expertise and adaptability to the new technology. Richard possesses all of the elements that we were looking for. He has an irreverent attitude that lightens things up and opens a multitude of doors.”


----Notes to editors----

This press release in available in PDF, plain text and Word formats. Photographs are available of the Unique Digital team.

The media spokespeople for Unique Digital are Simon Andersen, the Managing Director and Andy Stevens, the Commercial Director.

About Unique Digital

Unique Digital Limited was originally established in 1998 and traded as part as Nettec Plc. It is now an independent digital marketing consultancy utilising purely online services that compliment and integrate with offline services.

The founding member Simon Andersen, the Managing Director, was the New Media Director at Saatchi & Saatchi and has been working within the online and offline marketing for over five years.

Andy Stevens, the Commercial Director, was the Managing Director USP Advertising, and led the integration of that agency into the Nettec group.

The last three months has seen the founders build a specialist team of individuals with specific skill sets, blending on and offline expertise to produce a cohesive and savvy team.

Tags: unique digital, digital marketing, online marketing, digital direct marketing, direct marketing, email marketing, viral marketing, Mobile Marketing, internet marketing, online promotion, London, England, UK