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Unique Digital Growth Moves Forward With IPA Affiliation and New Website

24 July 2001, London, UK

Unique Digital Growth Moves Forward With IPA Affiliation and New Website

To Celebrate Independence and Growth, Digital Marketing Agency, Unique Digital, Move Forward with IPA Affiliation and New Website

To truly celebrate their independence and growth into a currently unstable market, Unique Digital launch their new website. Announcing that they will be trading independently, Unique Digital’s growth follows a successful management buy out from its parent company Nettec that was confirmed earlier this year.

The mutual decision has enabled Unique Digital to continue to focus as a full service digital marketing agency, working on a broad range of activities for clients such as British Telecom, Christies, Department for Education & Employment, First Choice Holidays,, Misco, Systemax, and William Hill.

Their growth continues to be built upon and strengthened with solid accreditations and partnerships, including its recent election into the Institute of Advertising Practioners (IPA), becoming only the third independent digital marketing agency to achieve this honour.
Unique Digital is driven by founders who are digital marketing savvy, namely Simon Andersen ex New Media Director of Saatchi & Saatchi, and Andy Stevens, ex Managing Director, USP Advertising – who position the agency further into a sector in which they are already thriving.

Andy Stevens, Commercial Director says, “This is an exciting time for us, the break away from Nettec allows us the independence to fully concentrate on developing Unique Digital. The support from our clients and Nettec has been encouraging and positive.”

Simon Anderson, Managing Director at Unique Digital added, “Our growth and independence gives us the platform to continue to develop our unique brand of Results-Driven marketing. Which, we feel is perfectly suited for the current challenging climate. Expect to hear from us announcing more exciting projects and account wins in the near future.”

Anderson, “Our brand is often misunderstood; Unique Digital has always been about unique users, developing strategies and campaigns that generate the best ROI. The only thing that I’d say was unique about our site is the honesty it contains in the expression of marketing and services.”

Brian Gunn, CEO of Nettec commented, “At the end of last year Nettec took a decision to realign the business model. Unique Digital did not fit in the new direction; therefore, we welcomed their management buy out approach. We wish Unique Digital every success in their independent status and look forward to a continued working relationship.”


----Notes to editors----

This press release in available in PDF, plain text and Word formats. Photographs are available of the Unique Digital team.

The media spokespeople for Unique Digital are Simon Andersen, the Managing Director and Andy Stevens, the Commercial Director.

About Unique Digital

Unique Digital Limited was originally established in 1998 and traded as part as Nettec Plc. It is now an independent digital marketing consultancy utilising purely online services that compliment and integrate with offline services.

The founding member Simon Andersen, the Managing Director, was the New Media Director at Saatchi & Saatchi and has been working within the online and offline marketing for over five years.

Andy Stevens, the Commercial Director, was the Managing Director USP Advertising, and led the integration of that agency into the Nettec group.

The last three months has seen the founders build a specialist team of individuals with specific skill sets, blending on and offline expertise to produce a cohesive and savvy team.

Tags: unique digital, digital marketing, online marketing, digital direct marketing, direct marketing, email marketing, viral marketing, Mobile Marketing, internet marketing, online promotion, London, England, UK