Skip navigation

Press releases

User-Lab appoints Elemental for PR consultancy

User-Lab retains Elemental to raise its brand and profile with media relations and PR


Elemental has been retained by User-Lab to raise its brand and profile.

User-Lab, a not-for-profit organisation, which are part of the Birmingham Institute of Design. Throughout the campaign, Elemental’s primary focus is to raise the awareness of User-Lab; its events, products and services and best practices that they adhere to.

Usability Engineer at User-Lab, John Knight, comments, “Elemental has been appointed because of their experience with new media and technology press. They also possess extremely solid credentials and expertise with design and web development type media, and have an excellent understanding of usability and accessibility issues. They demonstrated that they have solid contacts with the media that covers our space and are inventive to approach media that would be normally usability shy.”

Elemental will direct the campaign to web developers and designers, website owners and managers, marketers and other individuals that either; build, maintain or monitor the performance of websites and related technology.

“We are pleased to be working with an organisation that runs and conducts such high-level events and research. We are looking forward to communicating more about usability, how it can help website owners ad users and the fact that there great professionals and the discipline is now curving is place within the industry.” Tim Gibbon, Founder and Account Director at Elemental concludes.

----Ends----

----Notes to editors----

Photographs are available of the User-Lab and Elemental teams.

The media spokespeople for Elemental are Tim Gibbon, Founder and Account Director and Rachel Hawkes, Account Executive.

About User-Lab

User-Lab is a non-profit making organisation based at Birmingham Institute of Art and Design. The lab is part of the Institute’s Research Department and is staffed by a multidisciplinary team with expertise in digital media design, human-computer interaction, psychology and software engineering.

The lab comprises three purpose-built testing and design labs that are equipped with the latest technology for conducting behavioural, physiological and psychological research. The lab has two related functions: to carry out research into the digital experience and, based on the results of this work, to develop an innovative commercial service.

In the two years since its inception, the lab has been involved in a number of collaborative projects with RDAs, FEs, charities and the public and private sector. The outcomes of these projects range from assisting start up businesses to training, as well as the lab’s core business of user-centred design services.

User-Lab run Web Accessibility Training with the Royal National Institute for the Blind (RNIB) http://www.rnib.org.uk and ECOTEC an international research and consultancy organisation http://www.ecotec.com.

About Elemental

Elemental, the integrated public relations consultancy, was founded in April 2001. The energetic PR consultancy delivers integrated multi-channel public relations and strategic marketing development services for predominantly SMEs, whilst consulting for traditional (advertising and marketing) and digital agencies and consultancies.

Elemental is also retained by corporate organisations to consult on communications, direct and digital PR (also known as Internet PR and online PR), e-business and elements of online marketing.

Elemental is built and operates upon the premise of the Internet, which it believes is to inform, educate, enlighten and share. Elemental strives to adhere to building blocks of these principles, blending them into very core of its communications and the measurable public relations activity that it delivers. Integrating communications is the pivotal to the way Elemental conducts itself.


Tags: pr, pr consultancy, media relations, public relations, user-lab, user centred design, usability