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Web analytics agency WebtraffIQ chooses Elemental for PR

Elemental appointed to raise awareness of WebtraffIQ brand and profile


18 June 2002, London, UK ---- WebtraffIQ the web analytics agency, has appointed Elemental to raise the awareness of their brand.

Elemental will be pushing WebtraffIQ and its products and services to website owners and key direct and digital media. In addition to this; Elemental will be communicating the positive and the ethical requirements of the web analytics industry..

Kevin Hutchinson, Chief Technical Officer at WebtraffIQ comments, “Elemental has been chosen because of their knowledge of the digital arena and the relationships that they currently have with a lot of publications that WebtraffIQ wishes to reach. They understood the product and service quickly and were able to feedback information and recommendations a couple of days after using it. This was refreshing and was a major factor in retaining them for WebtraffIQ’s public relations requirements.”

Elemental will commence the campaign in June 2002. The initial stages will focus on press releases and off and online publications, as the main medium to communicate WebtraffIQ's key messages. After awareness has commenced, Elemental will be interacting with B2B forums and newsgroups that specialise in digital and emerging marketing.

Founder and Account Director at Elemental, Tim Gibbon, comments “We are very excited to be working with such a “ground breaker” in their chosen field. WebtraffIQ consistently challenge what is available in the market, and present products and services ahead of their competitors. In addition to this, pushing the measurement, monitoring and analysis of off and online PR are crucial, and are an area that we are keen to pursue with WebtraffIQ.”

----Ends----

----Notes to editors----

Photographs are available of the Elemental team.

The media spokesperson for Elemental within the UK is Tim Gibbon, Founder and Account Director at Elemental.

About WebtraffIQ

WebtraffIQ is a real-time visitor tracking and reporting analysis product and service for business web sites and e-commerce enterprises. The system has undertaken a four-year research and development-testing period and is used by over 400 individual web sites.

WebtraffIQ provides a campaign tracking service which enables clients to see how various online and offline marketing techniques are working, in effect creating a rich picture of a web site's activities.

WebtraffIQ’s clients include: Business Link [Kent], City & Guilds, Eyetracker, Mando Group, Perceptor, Reuters Business Insight, Sony UK, Royal Institution of Chartered Surveyors [RICS], The National Baseball Hall of Fame and Museum and Tiscali UK.

About Elemental

Elemental was founded in April 2001. The energetic consultancy delivers integrated multi-channel public relations and strategic marketing development services for predominantly SMEs, whilst consulting for traditional and digital consultancies and agencies. Elemental is also retained by corporate organisations to consult on communications, e-business and digital PR.

Elemental is built and operates upon the premise of the Internet, which it believes is to inform, educate, enlighten and share. Elemental strives to adhere to building blocks of these principles, blending them into very core of its communications and public relations activity. Integrating communications is the pivotal to the way Elemental conducts itself.


Tags: web analytics, pr, public relations, online pr, pr consultancy, media relations