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Web analytics agency WebtraffIQ extend contract with Elemental

Communications consultancy Elemental retained by WebtraffIQ for a further 12-months


07 December 2004, London, UK  ---- WebtraffIQ the web analytics agency, has retained multi-channel public relations consultancy Elemental, for a further 12 months. Elemental began their relationship with WebtraffIQ in June of 2002, will see this contract through to January 2006.

Elemental will continue to handle public relations for WebtraffIQ, communicating their products and services to website owners and key direct and digital media. In addition to this, Elemental will be communicating the positive and the ethical messages of the web analytics industry as a whole.

Kevin Hutchinson, Chief Technical Officer (CTO) at WebtraffIQ explains, “Elemental were chosen, and later retained because of their knowledge of the digital arena and the relationships that they have with a lot of media that WebtraffIQ wishes to reach. We are extremely pleased with the direct impact that off and online PR continues to make to WebtraffIQ’s brand and business globally. Elemental has been instrumental in developing WebtraffIQ’s profile, and we look forward to working with them for another year.”

The web analytics (web measurement) sector has been trickling along for the last couple of years with sporadic coverage in trade and some broadsheet media. 2004 seems to be the year that web analytics is truly becoming recognised as a discipline that all departments in businesses (not just marketing) whether they are corporate or SMEs should be aware of.

Marcos Richardson European Director at WebtraffIQ comments, “Every website owner should know more about their website, no matter what industry they operate in, and no matter what budget is. They should then take this knowledge and apply it to the development and maintenance of their website. They should strive to know more about why traffic arrives, how it is navigated and ultimately how and why it leaves. Elemental was quick to grasp this and is able to connect us to media that wish to learn more about an industry that is evolving at a rapid pace.”

Founder and Account Director at Elemental, Tim Gibbon, comments “We are very excited to continue this mutually beneficial relationship with a ground breaker within their chosen field. WebtraffIQ consistently challenge what is available in the market, and present products and services ahead of their competitors (e.g. a SMS website alert service), so it is exciting for us to be associated with them. In addition to this; pushing the measurement, monitoring and analysis of off and online PR is crucial, and is an area that we are keen to continue pursuing with WebtraffIQ.”

“Elemental’s proactive activity has secured coverage in articles and features within our desired media consistently over the last two years. This has lead to business enquiries, and more importantly pitches. We are looking forward to working with Elemental to maximise the range of channels and mediums focusing upon web analytics in the foreseeable future especially in 2005,” concludes Richardson.

----Ends----

----Notes to editors----

Photographs are available of the Elemental team.

The media spokesperson for Elemental within the UK is Tim Gibbon, Founder and Account Director at Elemental.

About WebtraffIQ

WebtraffIQ is a real-time visitor tracking and reporting analysis product and service for business web sites and e-commerce enterprises. The system has undertaken a four-year research and development-testing period and is used by over 400 individual web sites.

WebtraffIQ provides a campaign tracking service which enables clients to see how various online and offline marketing techniques are working, in effect creating a rich picture of a web site's activities.

WebtraffIQ’s clients include: Business Link [Kent], City & Guilds, Eyetracker, Mando Group, Perceptor, Reuters Business Insight, Sony UK, Royal Institution of Chartered Surveyors [RICS], The National Baseball Hall of Fame and Museum and Tiscali UK.

About Elemental

Elemental, the communications consultancy, was founded in April 2001. The energetic communications consultancy delivers integrated multi-channel public relations and strategic marketing development services for predominantly SMEs, whilst consulting for traditional (advertising and marketing) and digital agencies and consultancies.

Elemental is also retained by corporate organisations to consult on communications, direct and digital PR (also known as Internet PR and online PR), e-business and elements of online marketing.

Elemental is built and operates upon the premise of the Internet, which it believes is to inform, educate, enlighten and share. Elemental strives to adhere to building blocks of these principles, blending them into very core of its communications and the measurable public relations activity that it delivers. Integrating communications is the pivotal to the way Elemental conducts itself.


Tags: Elemental, communications consultancy, web analytics, web metrics, online measurement, web tracking, web measurement, website tracking