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Web analytics company ClickTracks appoints Elemental

Web analytics company ClickTracks appoints Elemental Communications for UK and EU integrated communications and PR

13 October, 2006, Santa Cruz, California ---– US-based Web analytics company ClickTracks Analytics Inc., has named Elemental Communications  as its PR and communications consultancy in Europe and the UK.

Recently merged with eMarketing firm J.L. Halsey, ClickTracks is applying new resources to meet the increased demand for ClickTracks Web Analytics in the UK and Europe by employing local sales and support staff to serve the region.

Web Analytics is now widely known as the discipline of measuring and understanding how visitors arrive at a Website, how they navigate it once they are there and how they leave. Businesses need to monitor performance and make changes accordingly as they learn more about their online properties, marketing and PR activity and audiences. The benefits with using visitor behaviour analysis is that business owners can make these changes more quickly because the information is hands-on and available for them to make more informed choices.

“Elemental fits right in with our SEO-focus, possessing skill-sets to work with both traditional and digital realms including emerging News Engine SEO. They will be working closely with SEO-PR and Maven Communications that forms the team in the US to bring brand consistency for the US, UK and EU markets.

Elemental’s appointment brings experience and knowledge in introducing new and established brands into the UK and EU from other regions and possesses over four years experience within the Web Analytics sector,” comments Michael Stebbins, vice president of marketing for ClickTracks,

Tim Gibbon, director at Elemental Communications explains, “The reason for working with ClickTracks is twofold. Having consulted in this relatively new sector for a number of years we know that ClickTracks possess superior Web Analytics knowledge, products and customer service combining this with the new eMarketing companies purchased by J.L. Halsey.”

“Secondly, Elemental is a prime example of what and why PRs should be addressing to build and maintain better websites and monitor campaigns and projects undertaken in an integrated approach (off and online seamlessly). We will be using ClickTracks for our communications, marketing and public relations activity and encouraging our clients to do the same, so that we can monitor and measure performance at all stages more effectively,” adds Gibbon.

Elemental’s experience with nurturing US brands into the UK includes Gammadyne, MGM Mirage Online are more recently Klipmart. Consultancy with ClickTracks has been secured after an initial trial period.


----Notes to editors----

Free Demos Offered
ClickTracks European offices will be offering live demos starting throughout September and October 2006 to businesses interested in learning more about ClickTracks. To sign up, call +44 (0) 207 993 6402 or email to schedule a demonstration of ClickTracks.

Logos, images and photographs are available of the ClickTracks team in the Elemental Communications Image Section.

UK sales contact is Steve Price, UK Sales Manager on telephone number +44 (0) 207 993 6402 or email

The media spokesperson for ClickTracks is Michael Stebbins, vice president of marketing.

About ClickTracks

Based in Santa Cruz, California, ClickTracks is the maker of award-winning Web Analytics software. ClickTracks products allow marketers to track the response to marketing campaigns and understand where visitors come from, as well as how they interact with a web site.
ClickTracks was voted 'Best Web Site Analysis Tool' in ClickZ's 2003, 2004 and 2005 Marketing Excellence Awards and was rated "Positive" in Gartner's 2006 MarketScope for Web Analytics. The company received a "Very Good" top rating from the InfoWorld Test Centre for its 6.1 product suite, and a Computerworld Innovative Technology award in the web site management category. ClickTracks' software has been reviewed and featured on CNET, ZDNet,, TechRepublic,, CRM Magazine, Media Magazine, MarketingSherpa and
ClickTracks is an indirect wholly-owned subsidiary of J.L. Halsey Corporation (OTCBB:JLHY). For more information, visit or send e-mail

About Elemental Communications

Elemental Communications launched in November 2005.  The consultancy is the product of Elemental PR an integrated PR consultancy, which was founded by Tim Gibbon in April 2001.
Elemental Communications is a media consultancy that caters for traditional and digital media, and as such, integrates all communications; embracing traditional roots whilst moving forward with technology.

Integrating communications is pivotal to the way Elemental Communications conducts itself, and is what sets it apart from other agencies and consultancies. As specialists in communications, public relations, advertising and marketing - agencies often consult Elemental Communications for its expertise and knowledge.

Elemental Communications work with a range of clients, which operate within a variety of industries and sectors. Whether it is computing, design and development, digital and traditional marketing, internet, IT, law, mobile, telecoms and technology it all comes back to communication - and that is what Elemental Communications excels at.

Tags: public relations, pr, pr consultancy, online pr, ClickTracks