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SMP Logo to appoint Elemental to manage public relations to appoint Elemental to raise profile and brand with public relations

06 March 2002, London, UK  ---- the specialist IT and e-commerce law service is to appoint Elemental to raise its profile. (the internet face of the Weblaw Group) is the digital arm of the London based commercial law firm, Sprecher Grier Halberstam LLP (SGH Law)  will be working with Tim Gibbon, Account Director at Elemental, who will be reporting directly to Simon Halberstam, Partner and head of e-commerce law at Sprecher Grier Halberstam LLP's Weblaw Group.

Elemental will be working with the Weblaw Group over the next three months communicating a range of news to its trade and B2B audiences, highlighting the rapid changes within technology law, ensuring that business owners are kept abreast of the latest developments and issues that affect them.

Simon Halberstam explains, “We required specialist PR that is able understand our industry and that of the clients to whom we provide legal services. Therefore, we needed a consultancy that could quickly adapt to evolving market conditions. It is crucial that it is able to feedback information to media professionals in a competent, effective and precise manner.”

Emma Shipp deputy Managing Partner of Sprecher Grier Halberstam LLP and a member of the Company & Commercial Department, adds” Elemental demonstrated that it could deliver creative, interesting and intelligent media relations. In addition to this, it was clear that it was able to present excellent media leads and opportunities that were applicable to our Weblaw Group. We are pleased to retain a consultancy that meets our requirements.

Tim Gibbon, Account Director Director at Elemental comments, “We are extremely pleased to be working with Sprecher Grier Halberstam LLP, which is our first legal client. Although this sector is relatively new to us, we are confident that we will represent the Weblaw Group well - bringing new, fresh and creative approaches to communicating its news, profiles and brand.


----Notes to editors----

Photographs are available of the Elemental team.

The media spokesperson for Elemental is Tim Gibbon, Founder and Account Director at Elemental.

About Weblaw is the website of the IT & E-Commerce Law Group (the Weblaw Group) of the London based commercial law firm, Sprecher Grier Halberstam LLP.

The Weblaw Group is made up of Simon Halberstam, Emma Shipp and David Sprecher who all understand, recognise and use the methodology of the IT world and have pooled their expertise to produce this site in order to ensure that their expert advice always reflects the client's exact concerns and that its objectives are implemented.

About Elemental

Elemental, the integrated public relations consultancy, was founded in April 2001. The energetic PR consultancy delivers integrated multi-channel public relations and strategic marketing development services for predominantly SMEs, whilst consulting for traditional (advertising and marketing) and digital agencies and consultancies.

Elemental is also retained by corporate organisations to consult on communications, direct and digital PR (also known as Internet PR and online PR), e-business and elements of online marketing.

Elemental is built and operates upon the premise of the Internet, which it believes is to inform, educate, enlighten and share. Elemental strives to adhere to building blocks of these principles, blending them into very core of its communications and the measurable public relations activity that it delivers. Integrating communications is the pivotal to the way Elemental conducts itself.

Tags:, weblaw, Elemental, pr, public relations, online pr, media relations, law