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WebtraffIQ to partner with Clickstream Technologies plc

Clickstream Technologies plc announces marketing partnership with web analytics agency WebtraffIQ


23 June 2005, London, UK ---- Clickstream Technologies plc http://www.clickstream.com have announced the formation of a marketing partnership with WebtraffIQ.

London-based WebtraffIQ is one of the UK’s most experienced providers of professional web analytics software and services with a customer base of over 400 clients. Clickstream provides a unique and patented digital data collection software based on 1st party cookie technology. Clickstream’s Datasherpa software eliminates the burden of creating, testing and manually inserting page tags, because its patented tracking code is automatically inserted into all pages or files as they are requested from the server. This ensures that 100% of pages are being tracked accurately at all times and that no data on visitor behaviour, sessions, transactions and traffic are lost.

Both companies have come together to offer a unique service to prospective clients and existing clientele. Clickstream will gather data from clients’ websites with their patented technology. The data will be automatically cleaned (separating human and non-human traffic), formatted and transmitted to WebtraffIQ’s reporting interface and made accessible in real-time to users anywhere in the world via its browser technology. WebtraffIQ will then consult and make recommendations to clients helping them optimise marketing initiatives, brand recognition and sales conversions.

Marcos Richardson, European Director at WebtraffIQ states, “We very much look forward to working with Clickstream and believe that our combined unique approach will be evident in our increased customer loyalty and new customer acquisitions.”

Titus Suck, Director of Sales & Marketing at Clickstream, adds, “We are very pleased to have WebtraffIQ as a partner. They are a high quality provider of solutions and services with an excellent reputation in the market. Together we can offer an analytics solution of the highest value to customers and make sure that they obtain the best information based on the highest quality data.

----Ends----

----Notes to editors----

Photographs are available of the WebtraffIQ team.

The media spokespeople for Clickstream are Brewster Barclay, Chief Executive Officer and Titus Suck, Director, Sales & Marketing

The media spokespeople for WebtraffIQ are Marcos Richardson, European Director and Kevin Hutchinson, Chief Technical Officer (CTO).

About Clickstream Technologies

Clickstream Technologies plc was formed in 1999 and their head office is based in Cambridge, United Kingdom. Clickstream has a unique and patented digital data collection technology that delivers the most accurate digital dataset available today. Clickstream gathers data in real-time to give a dynamic and comprehensive insight into user behaviour and commercial transactions on web sites and all other digital data channels. Clickstream is then able to collate, transform and transmit the information and deliver a timely, insightful and ready-to-use data source upon which critical business decisions can be made. Decisions that will improve the customer experience, optimise digital channel design and content and maximise guarantee a good ROI.

About WebtraffIQ

WebtraffIQ is a real-time visitor tracking and reporting analysis product and service for business web sites and e-commerce enterprises. The system has undertaken a four-year research and development-testing period and is used by over 400 individual web sites.

WebtraffIQ provides a campaign tracking service which enables clients to see how various online and offline marketing techniques are working, in effect creating a rich picture of a web site's activities.

WebtraffIQ’s clients include: Business Link (Kent), City & Guilds, Eyetracker, Mando Group, Perceptor, Reuters Business Insight, Royal Institution of Chartered Surveyors (RICS), The National Baseball Hall of Fame and Museum and Tiscali UK. 


Tags: clickstream, web analytics, web monitoring, web measurement, website measurement, real-time measurement