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WebtraffIQ to partner with creative portal Creativematch

Web analytics agency WebtraffIQ to partner with UK creative services portal and search engine Creativematch

12 May 2005, London, UK --- Web analytics agency WebtraffIQ is to partner with UK creative services portal and search engine Creativematch

Creativematch, founded in 1996, is also a search engine for those working in the design and related sectors, where members can publish news and vacancies content for the UK creative industry. The partnership is to commence in May 2005 and will be annually reviewed.

WebtraffIQ will be making web analytics products and services available for Creativematch and that of its members, consisting of creatives, design agencies and digital marketers, but also includes public relations officers, illustrators and printers.

Mark Lesbirel, Managing Director of Creativematch explains, “Providing third party confirmation of our own statistics in a more usable format, and an association with a well-known and respected visitor tracking and reporting provider is essential in building our brand.”

Marcos Richardson, European Director at WebtraffIQ comments, “The Creativematch partnership gives WebtraffIQ another opportunity to demonstrate how powerful its reporting products are due to the range of intricate and sophisticated levels of reporting that will be required.“

This new partnership allows WebtraffIQ to build relationships more directly with design, digital marketers and user-centred design specialists. WebtraffIQ already serves many in the creative industry globally.

“The association will also provide wider opportunities, for example providing simple and easy to use visitor and tracking services to our user base and the soon to be launched Flair viral – a monthly pier judged competition, in association with WebtraffIQ, designed to highlight the best viral campaigns”, adds Lesbirel.

“In addition to the traditional and digital design communities we will also be monitoring a range of key performance indicators (KPIs) for Creativematch’s off and online marketing, advertising, the new e-commerce shop, searchable directory, email marketing services, daily news and recruitment services of the portal,” concludes Richardson.


----Notes to editors----

Photographs are available of the WebtraffIQ team.

The media spokespeople for Creativematch is Mark Lesbirel, Managing Director.

The media spokespeople for WebtraffIQ are Marcos Richardson, European Director and Kevin Hutchinson, Chief Technical Officer (CTO).

About Creativematch

Creativematch is a search engine and directory of UK creative services companies with over 20,000 providers of design, advertising, print and related services available as a searchable resource.

Creativematch provides publishing services that enable clients to showcase their news on the Creativematch web site – other content sharing agreements, such as with Google News, make this available to a wider web based audience increasing the web visibility of clients listed with us.

Creativematch provide a range of other services, such as email marketing and an online shop, which provide a single point of entry to the entire web based requirements of creative companies and their clients.

About WebtraffIQ

WebtraffIQ is a real-time visitor tracking and reporting analysis product and service for business web sites and e-commerce enterprises. The system has undertaken a four-year research and development-testing period and is used by over 400 individual web sites.

WebtraffIQ provides a campaign tracking service which enables clients to see how various online and offline marketing techniques are working, in effect creating a rich picture of a web site's activities.

WebtraffIQ’s clients include: Business Link (Kent), City & Guilds, Eyetracker, Mando Group, Perceptor, Reuters Business Insight, Royal Institution of Chartered Surveyors (RICS), The National Baseball Hall of Fame and Museum and Tiscali UK. 

Tags: Creativematch, web analytics, web monitoring, web measurement, website measurement