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WebtraffIQ to power Chinwag’s web statistics

Web Analytics agency WebtraffIQ to power popular UK online forum Chinwag’s statistics


11 August 2005, London, UK ---- Chinwag http://www.chinwag.com, the UK’s popular digital marketing discussion forum and jobs board has appointed web analytics agency WebtraffIQ to power its website statistics measurement.

Chinwag runs 11 email-based discussion lists including the renowned forum, covering a range of topics including usability, design, student marketing, digital TV and e-commerce. Additional services include an announcement distribution service for viral marketing campaigns, ViralMonitor  and one of the UK’s leading digital media recruitment boards.

Chinwag is the home of digital marketing discussions and attracts over 10,000 industry professionals from the UK and over 30 other countries. It is one of the most popular and well-known forums in the UK.

Chinwag also holds events and parties for those subscribers so that they can network and put faces to emails and discussions carried out online.

Sam Michel, Chinwag Founder, explains, “We will be using WebtraffIQ’s analytics package to provide insight into customer usage and behaviour of Chinwag’s website. With new services, including development of the online marketing jobs service, it is critical for the business to understand how customers interact with the website and to optimise the online sales process. WebtraffIQ’s solution will play a key part in providing this information.”

“Chinwag has plans to develop the services available through its website in addition to email publishing. WebtraffIQ will provide a vital component in helping to realise this growth through the provision of analytics that help build customer insight”, adds Michel.

Marcos Richardson, European Director at WebtraffIQ comments, “WebtraffIQ is providing its standard suite of web analytics products, and will be offering more bespoke services to cater for the very different requirements sought by what are the UK’s most popular digital forums run by Chinwag.”

“Chinwag is one the UK’s most valuable Internet properties with a wealth of experience, expertise and knowledge instantly available via its forums. Chinwag enables the savvy and the new entrants to digital media to interact with each other sharing their intellectual wealth. We are pleased to be part of the equation helping Chinwag to better channel its goals to audiences by learning more about them,” concludes Richardson.

----Ends----

----Notes to editors----

Photographs are available of the WebtraffIQ team and of Chinwag’s Founder, Sam Michel.

The media spokesperson for Chinwag is Founder, Sam Michel.

The media spokespeople for WebtraffIQ are Marcos Richardson, European Director and Kevin Hutchinson, Chief Technical Officer (CTO).

About Chinwag

Chinwag started life in 1996 with the shockwave email discussion list, followed by flasher, for the newly launched Flash program. This was soon joined by uk-netmarketing or UKNM to its friends, which quickly became one of the most popular discussion forums for those dipping their toes in the new world of Internet marketing, from graduate trainees to senior management.

Since then those initial lists have been joined by a host of others covering many aspects of working in the digital world sending out over 500,000 emails each week to over 40 countries covering topics from usability to Blogs and beyond.

Chinwag also provides a specialist digital marketing jobs announcement list uknm-jobs, and regular networking events for subscribers to meet in person.

About WebtraffIQ

WebtraffIQ is a real-time visitor tracking and reporting analysis product and service for business web sites and e-commerce enterprises. The system has undertaken a four-year research and development-testing period and is used by over 400 individual web sites.

WebtraffIQ provides a campaign tracking service which enables clients to see how various online and offline marketing techniques are working, in effect creating a rich picture of a web site's activities.

WebtraffIQ’s clients include: Business Link (Kent), City & Guilds, Eyetracker, Mando Group, Perceptor, Reuters Business Insight, Royal Institution of Chartered Surveyors (RICS), The National Baseball Hall of Fame and Museum and Tiscali UK. 


Tags: Chinwag, viral marketing, marketing forum, web analytics, web monitoring, web measurement, website measurement, real-time measurement