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Workthing Appoint Unique Digital for Online Marketing Campaigns

23 May 2001, London, UK

Workthing Appoint Unique Digital for Online Marketing Campaigns

Online Recruitment Service Workthing, has Appointed Unique Digital for its Online Marketing Campaigns

Workthing the online recruitment service has appointed Unique Digital the digital marketing consultancy for its online marketing campaigns.

Workthing, which is a fully-owned subsidiary of the Guardian Media Group, one of the UK's leading media companies has chosen Unique Digital because of its expertise, specialist skill sets and consistent performance with marketing brands online.

The full online campaign is on-going and initially addresses media planning and buying. Workthing’s full campaign to date has addressed several mediums and this will transcend online.

Dusan Hamlin, Senior Media Strategist at Unique Digital said, “This is a fantastic client for Unique Digital, as Workthing consistently push a more creative and humorous advertising and marketing mix that has already captured its audiences’ imagination.”

Hamlin added, “Workthing is an excellent online recruitment service to be involved with and we expect the online campaign to hit its key target audiences substantially, raising its profile and response from online users.”

Simon Anderson, Managing Director at Unique Digital says, “Workthing is a strong brand and a client that the Unique Digital team is going to enjoy working with.

Integrating Workthing’s offline activity online is going to be challenging, and we are looking forward to rolling out future online techniques to enhance both the offline and online campaign.”


----Notes to editors----

This press release in available in PDF, plain text and Word formats. Photographs are available of the Unique Digital team.

The media spokespeople for Unique Digital are Simon Andersen, the Managing Director and Andy Stevens, the Commercial Director.

About Unique Digital

Unique Digital Limited was originally established in 1998 and traded as part as Nettec Plc. It is now an independent digital marketing consultancy utilising purely online services that compliment and integrate with offline services.

The founding member Simon Andersen, the Managing Director, was the New Media Director at Saatchi & Saatchi and has been working within the online and offline marketing for over five years.

Andy Stevens, the Commercial Director, was the Managing Director USP Advertising, and led the integration of that agency into the Nettec group.

The last three months has seen the founders build a specialist team of individuals with specific skill sets, blending on and offline expertise to produce a cohesive and savvy team.

About Workthing

Workthing was established by the Guardian Media Group in 2000 and owns, a leading UK job board, and PeopleBank, which powers the corporate career sites of major blue-chip companies such as Tesco, Sainsbury's, Whitbread, Tussauds, Compass, Sodexho, Weetabix and Nestlé.

They help HR teams establish their employer brand online, attract the right candidates and manage candidates through to hire. Our recruiting solutions help clients significantly reduce the costs and increase the speed at which they recruit.

Tags: unique digital, digital marketing, online marketing, digital direct marketing, direct marketing, email marketing, viral marketing, Mobile Marketing, internet marketing, online promotion, London, England, UK