| Title | How to build loyalty via social networking |
| Publication: | mad.co.uk Technology Weekly |
| Issue Number: | mad.co.uk Technology Weekly, 06 July 2009 |
| Industry Sector: | Advertising, Marketing & PR, Business & e-business, Computing, IT & Technology, Mobile & Telecoms |
| Format: | Online |
| Detail: | Siim Vips, CEO at CMS and CRM software company Modera, discusses how an open social web can facilitate conversation between brand and consumer >> Link to mad.co.uk Technology Weekly |