| Title | The minefield of social media monitoring Media monitoring |
| Publication: | CorpComms |
| Issue Number: | Issue 42, 01 December 2009 |
| Industry Sector: | Advertising, Marketing & PR, Business & e-business, Computing, IT & Technology, Mobile & Telecoms |
| Format: | Offline, Online |
| Detail: | CorpComms examines the challennge of listening to online conversations without interrupting their flow. Tim Gibbon, director at Elemental discusses the issues that agencies and brand may encounter |