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Title The minefield of social media monitoring
Media monitoring
Publication: CorpComms 
Issue Number: Issue 42, 01 December 2009 
Industry Sector: Advertising, Marketing & PR, Business & e-business, Computing, IT & Technology, Mobile & Telecoms
Format: Offline, Online
Detail: CorpComms examines the challennge of listening to online conversations without interrupting their flow. Tim Gibbon, director at Elemental discusses the issues that agencies and brand may encounter
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