| Title | Price Promise How brands should set their price points |
| Publication: | Making Money |
| Issue Number: | Pages 76-77, July 2010 |
| Industry Sector: | Advertising, Marketing & PR, Business & e-business, Computing, IT & Technology, Mobile & Telecoms |
| Format: | Offline |
| Detail: | Making Money interviews Tim Gibbon, director at Elemental on how brands should set their price points and the impact that they may have. |
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