Elemental Communications / Building your brand and reputation

20 March 2003, London, UK

PLAYMGMMIRAGE.com Kick-Starts Offline Advertising at Everton FC

PLAYMGMMIRAGE.com to Commence Their First Above-The-Line Push From the 15 March 2003, With Offline Advertising at Everton Football Club

PLAYMGMMIRAGE.com http://www.PLAYMGMMIRAGE.com are to commence their first above-the-line push from the 15 March 2003, with offline advertising at Everton Football Club. The advertising, which runs from this weekend to the end of the season, will consist of two perimeter board treatments featuring the sites URL address, http://www.PLAYMGMMIRAGE.com at the ground.

Oscar Nieboer, Vice President of Marketing at MGM MIRAGE Online explains, “We are always keen to explore new channels to drive awareness and recruitment - and as the football season draws to a close, more interest and excitement is always generated. The forthcoming fixtures at Everton FC, which is a club that enjoys a significant fan base, will be big games, and we expect to reap substantial interest from the brand awareness campaign we will be undertaking.“

The campaign sees the PLAYMGMMIRAGE.com above-the-line advertising running at the 40,200 capacity premiership club, for five major fixtures and ending on 11 May 2003.

Nieboer adds, “As the prospect of living without football for anything up to 12 weeks is unbearable, the last fixture we have is Manchester United versus Everton which is sure to be a massive audience pull, fully maximising the PLAYMGMMIRAGE.com exposure for the season league game finale”.

The fixtures:

15 March 2003 Everton versus West Ham
06 April 2003 Everton versus Newcastle (PPV live)
19 April 2003 Everton versus Liverpool (TBC – a local derby)
26 April 2003 Everton versus Aston Villa
11 May 2003 Everton versus Manchester United (Live Sky)

----Ends---

----Notes to editors----

This press release in available in PDF, plain text and Word formats. Photographs are available of the MGM MIRAGE team. The media spokesperson for MGM MIRAGE Online within the UK is Oscar Nieboer, Vice President Marketing at MGM MIRAGE Online.

About MGM MIRAGE Online
http://www.mgmmirageonline.co.uk

MGM MIRAGE Online is a subsidiary of MGM MIRAGE, the entertainment, hotel and gaming company headquartered in Las Vegas, Nevada. Operating for over 30 years the Company owns and / or operates through 15 casino properties in two continents with over 35000 employees, $10bn in assets and annual revenues of over $4bn.

Established in August 2001, MGM MIRAGE Online was created to undertake the development, deployment and operation of a responsible and secure “for cash” interactive gaming site, PLAYMGMMIRAGE.com. MGMMIRAGE Online is licensed in the Isle of Man.

MGM MIRAGE Online is committed to providing its customers with responsible gaming through a series of operational policies and regulatory requirements put in place to ensure that safe, entertaining aspects of our site are upheld.

For more information on MGM MIRAGE Online visit the website at http://www.mgmmirageonline.co.uk or visit the online casino at http://www.playmgmmirage.com.

----Contact----

Elemental PR

Tim Gibbon
Account Director, Elemental PR
Email: mediacentre@elementalpr.co.uk

Telephone: +44 (0) 870 745 9292
Mobile: +44 (0) 793 037 5663
Fax: +44 (0) 870 745 9293

Website: http://www.elementalpr.co.uk

Address: Second Floor, 145 -157 St John Street, London, EC1V 4PY, England, UK

####

Industry Sector: Advertising, Marketing & PR, Entertainment & Lifestyle