Elemental Communications / Building your brand and reputation

06 March 2003, London, UK

MGM Mirage Online Appoints UK Talent James Hilton to Head Up Online Marketing

MGM MIRAGE Online appoints UK talent James Hilton to Head up Online Marketing for PLAYMGMMIRAGE.com

MGM MIRAGE Online http://www.MGMMIRAGE.com has appointed James Hilton as Director of Online Marketing as it strengthens its push into the UK gaming and gambling market. James’ role will be to maximise the awareness and understanding of PLAYMGMMIRAGE.com http://www.PLAYMGMMIRAGE.com amongst its online target audience, encouraging both trial and loyalty, increasing registrations within the online casino.

Reporting to Oscar Nieboer, Vice President Marketing at MGM MIRAGE Online, James will oversee all online marketing channels. These include: affiliate management, search engine marketing [SEM], as well as managing associated mediums, search engine optimisation [SEO] and Pay for Performance [PFP], Online PR, Viral Campaigns, CRM and eCRM.

James has previously held marketing positions with previous Grey Advertising, Universal Studios, Grey Interactive and Continuum Interactive. James’ last position was at workthing.com, where he headed up online traffic development. There he launched a highly successful affiliate network and SEO programme, and negotiated and implemented portal partnerships with MSN, Yahoo, Freeserve and Lycos, encompassing media, e-mail and content integration.

Oscar Nieboer, Vice President Marketing at MGM MIRAGE Online explains, “James is a welcome addition to the team, and was selected after being identified as the best of breed online, with exceptional experience and knowledge. He has worked in new media since its commercial inception, and possesses hands on experience in all online marketing levers ensuring coherent, commercially viable online marketing. His appreciation of traditional marketing and the ability to integrate correct mediums and channels are skills-sets that we are keen to see exercised for PLAYMGMMIRAGE.com.”

James Hilton comments, “Working with such an invigorating brand and organisation which is currently positioning itself within an exciting online sector is fantastic. We have the opportunity to select the very best partners and mediums with which to work and communicate. My role is to ensure that we continue to consistently present and deliver first-rate service and products to our consumers.”

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----Notes to editors----

This press release in available in PDF, plain text and Word formats. Photographs are available of the MGM Mirage team. Creatives of the offline advertising are available upon request.

The media spokesperson for MGM MIRAGE Online within the UK is Oscar Nieboer, Vice President Marketing at MGM MIRAGE Online.

About MGM MIRAGE Online
http://www.mgmmirageonline.co.uk

MGM MIRAGE Online is a subsidiary of MGM MIRAGE, the entertainment, hotel and gaming company headquartered in Las Vegas, Nevada. Operating for over 30 years the Company owns and / or operates through 15 casino properties in two continents with over 35000 employees, $10bn in assets and annual revenues of over $4bn.

Established in August 2001, MGM MIRAGE Online was created to undertake the development, deployment and operation of a responsible and secure “for cash” interactive gaming site, PLAYMGMMIRAGE.com. MGMMIRAGE Online is licensed in the Isle of Man.

MGM MIRAGE Online is committed to providing its customers with responsible gaming through a series of operational policies and regulatory requirements put in place to ensure that safe, entertaining aspects of our site are upheld.

For more information on MGM MIRAGE Online visit the website at http://www.mgmmirageonline.co.uk or visit the online casino at http://www.playmgmmirage.com.

----Contact----

Elemental PR

Tim Gibbon
Account Director, Elemental PR
Email: mediacentre@elementalpr.co.uk

Telephone: +44 (0) 870 745 9292
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Industry Sector: Entertainment & Lifestyle