Elemental Communications / Building your brand and reputation

08 October 2002, London, UK

inspireyourlife™ Launches Saycon Ltd. as its Consulting Arm

inspireyourlife™ Launches Saycon Ltd. as its Consulting Arm for Consumer Facing Mobile Technologies

inspireyourlife™, http://www.inspireyourlife.com the text messaging service that delivers inspirational quotes to mobile phones, has launched Saycon Ltd. http://www.saycon.com as its consulting arm.

inspireyourlife™ will focus on the operation of its existing text messaging service and provision of lifestyle content. Saycon Ltd. who are Mobile Business Specialists and Concept Developers, will focus on advising businesses and marketers on the use of consumer facing mobile technologies such as SMS to enhance interactivity, service delivery and extend reach to new target audiences in a cost effective way.

Saycon Ltd. will also focus on bringing together key players in the mobile business value chain for the development of unique and groundbreaking concepts in the mobile industry.

Despite the fact that Mobile Service Providers appear to be leading in the implementation of SMS services, the SMS information services landscape remains shrouded in pilot implementations with little or no commercial realisation. To this end, Saycon’s role is to ensure that all implementations are based on overall business strategy, objectives and consumer requirements, with a view to obtaining return on investment [ROI].

Saycon Ltd. will focus on sectors that are not yet realised in the commercial and business environments, e.g. television and content providers. The Management at Saycon Ltd. boasts a number of mobile information service implementations with key members having solid mobile marketing heritage.

Yaa Adjaye-Kufuor, Founder and Managing Director of Saycon Ltd., comments, “The viral nature and uptake of SMS has opened up great opportunities for marketers, media owners and so on. However, up until now, there have been trials and little commercial implementations. Saycon Ltd. existence is to help businesses develop mobile information services that deliver a return on investment [ROI] by establishing a fit between the overall business objectives and the mobile marketing and or mobile information services strategy.”

Susanne Mornan-Vaughan, Founder and Managing Director of inspireyourlife™, comments, “inspireyourlife™ has given us the opportunity to interact with organisations that are keen to utilise SMS to conduct their business, but are dissatisfied with the services provided by existing mobile service providers. This is why we established Saycon Ltd.”

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----Notes to editors----

This press release in available in PDF, plain text and Word formats. Photographs are available of the Saycon team.

The media spokesperson for Saycon is Yaa Adjaye-Kufuor MSc, Founder and Managing Director.

About Saycon Ltd
http://www.saycon.com

Saycon Ltd. specialises in developing and deploying creative concepts around using the mobile phone to conduct business and interact with consumers.

Saycon's services include:

• M-Commerce Consultancy
• Urban Mobile Marketing
• Content Syndication
  

----Contact----

Elemental PR

Tim Gibbon
Account Director, Elemental PR
Email: mediacentre@elementalpr.co.uk

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Industry Sector: Computing, IT & Technology, Mobile & Telecoms